Were seeking a Commercial Planning Manager to serve as the analytical backbone of our sales organization. In this role, you will own the sales forecasting process, lead monthly performance reviews, and produce the executive-level materials that drive business decisions across the company. You''ll partner closely with our field sales teams, finance, operations, marketing and leadership to turn data into clear narratives and growth opportunities.
This is a high-visibility role for someone who thrives at the intersection of analytics, storytelling, and cross-functional collaboration and who is energized by the chance to help scale a mission-driven brand.
THIS ROLE IS A HYBRID POSITION, 3 DAYS A WEEK IN-OFFICE REQUIREMENT IN OUR OAKLAND, CA OFFICE.
Important Note: This role operates in a fast-moving, imperfect data environment. Candidates coming from highly automated or routine analytics environments should be comfortable rolling up their sleeves, validating data, and building solutions from the ground up.
What youll Do:
Commercial & Business Planning
Lead the monthly business sales forecasting and review, quarterly and annual commercial planning processes, including volume, revenue, margin, and investment planning, in close partnership with Sales, Distribution, and Finance.
Translate company and commercial strategies into executable plans by channel, customer, region, and distribution partner.
Own commercial assumptions, scenario modeling, and sensitivity analyses to support strategic decisions and trade-offs.
Track key commercial KPIs (volume, revenue, distribution, velocity, share) and translate movement into actionable insight
Prepare monthly performance reviews, board decks and executive readouts for senior leadership
Own ad-hoc commercial analysis in support of high-impact business decisions (pricing, trade, distribution, SKU expansion)
Support long-range planning and growth initiatives with data-driven recommendations.
Forecasting & Performance Management
Analytics & Insights
Analyze sales performance, distribution metrics, pricing, promotions, and trade spend effectiveness to drive continuous improvement.
Investigate and resolve data inconsistencies across sales, distributor, and syndicated data sources
Deliver clear, actionable insights that inform commercial execution and strategic prioritization.
Build and maintain reports and dashboards to provide ongoing visibility for commercial leadership and cross-functional partners.
Leverage internal systems and data sources to improve forecasting accuracy and decision support.
Cross-Functional Collaboration
Partner closely with Sales, Distribution, Marketing, Finance, and Supply Chain to ensure plans are aligned, achievable, and well-executed.
Partner closely with Sales to challenge forecasts, surface risks, and pressure-test assumptions
Translate incomplete or conflicting inputs into clear recommendations for Sales and Leadership
Act as a key point of integration between strategic planning and field execution.
Support launch planning for new products, channels, and initiatives from a commercial readiness perspective.
Influence without authority, aligning stakeholders around facts, trade-offs, and outcomes.
Process & Capability Building
What youll Bring
Who Will Thrive Here:
This role is best suited for someone who:
Travel
PHYSICAL REQUIREMENTS
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Salary Range
$111,500-$145,000 USD
Yerba Madreformerly Guayakí Yerba Mateis the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning Mother Herb, is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
In 2025, the brand became the worlds first yerba mate to achieve Regenerative Organic Certified Gold statussetting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.
Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.