College Marketing Assistant

W. W. Norton & Company is seeking a full-time Marketing Assistant to join our college marketing department. Candidates should have a high level of curiosity and eagerness to learn more about marketing and book industry while handling general administrative tasks for the department.

Essential Job Responsibilities Include:

• Assist with all stages of the design process for marketing materials, including handouts, social, and email graphics.
• Monitor discipline email inboxes and engaging with instructors' inquiries and requests
• Managing our internal SharePoint site, ensuring all marketing and sales tools are delivered to the sales reps in a timely manner and sending regular updates about new or updated materials.
• Play a supporting role in our social media outreach, including executing plans, posting, and contributing creative ideas.
• Write direct marketing emails and help marketing managers set up email drip campaigns.
• Assist marketing managers with setting up virtual events and webinars in Pardot and Zoom.
• Research and convert leads that come through our marketing automation tool
• Monitor digital exam copy requests, processing them, and following up with instructors.
• Sales support duties including answering questions from professors, sending sample copies, and posting relevant updates in Salesforce.
• Formatting, posting, and distributing articles on the Norton Learning Blog.
• Provide general administrative assistance which could include maintaining book metadata, pulling lists, maintaining marketing databases, scheduling meetings; taking minutes at meetings; check requests; expense and budget reporting, etc.
• Collaborate with marketing assistant team with hiring and managing college marketing interns.
• Assist design team with accuracy checks for print materials.
• Set up surveys and campaigns on SurveyMonkey and BHN.

Please note- this job description is not designed to cover all activities required of the employee.

Required Qualifications:

• Bachelor’s degree
• Previous experience in the book publishing industry preferred but not required.
• Extremely well organized and self-motivated, with strong attention to detail and follow-up skills.
• Strong writing and communication skills, and ability to work well within a team and individually.
• Proficiency with Outlook, Word, and Excel required; familiarity with a variety of social media platforms, preferred.
• Knowledge of virtual meeting software (e.g. Zoom and Microsoft Teams) a plus
• Experience with Adobe Creative Suite, Canva, Vimeo, and email marketing services a plus.
• Must be able to work regular business hours from our New York City headquarters. This position is eligible for a hybrid work schedule of 3 days in the office and 2 days remote.
• Employment eligibility to work with W.W. Norton & Company in the US is required.
• Must have strong time-management skills and a proven ability to prioritize tasks and projects effectively and accurately.

Compensation and Benefits*

Currently available benefits include:

• Annual compensation for this position is $48,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
• Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
• Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
• Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
• Disability and life insurances
• FMLA, parental and other leave
• Employee Assistance Program (for mental health, financial planning, and other needs)
• Company-provided laptop
• Employee discounts on Norton books
• Limited matching of employee donations to select non-profit organizations

*All policies and benefits described are subject to change at any time.