Cigarette Category Strategy and Analytics Manager

Cumberland Farms Inc

Westborough, MA

JOB DETAILS
SALARY
$90,675–$120,900 Per Year
SKILLS
Analysis Skills, Benchmarking, Billing, Brokerage, Budgeting, Business Administration, Business Skills, Category Development, Category Management, Consumer Packaged Goods, Contract Requirements, Cross-Functional, Database Report Tools, Distribution Channel, Employee Assistance Plan, Federal Laws and Regulations, Finance, Financial Analysis, Financial Compliance, Financial Management, Financial Modeling, Financial Operations, Financial Planning, Food Services, Forecasting, Funding, Inventory Levels, Leadership, Maintain Compliance, Market Share, Marketing, Merchandising, Negotiation Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Performance Reviews, Physical Demands, Power BI, Presentation/Verbal Skills, Pricing, Process Development, Product Pricing, Product/Service Launch, Profit & Loss, Profit & Loss Management, Promotional Programs, Promotional Strategy, Regulations, Regulatory Compliance, Reporting Dashboards, Retail, Retail Management, Retail Operations, Return on Investment (ROI), Revenue Growth, Revenue Management, Sales, Sales Prospecting, Sales Strategy, State Laws and Regulations, Stock Keeping Unit (SKU), Storytelling, Strategic Analysis, Strategic Planning, Supply Chain, Supply Chain Operations, Supply Chain Optimization, Tableau, Technical Support, Tuition Reimbursement, Vendor/Supplier Management, Warehousing, Willing to Travel
LOCATION
Westborough, MA
POSTED
8 days ago

Cumberland Farms Cigarette Category Strategy and Analytics Manager Job in Worcester, MA | Cumberland Farms Jobs

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Cigarette Category Strategy and Analytics Manager

165 FLANDERS ROAD WESTBOROUGH MA

Full-time, Part-time

Job Description

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

Cumberland Farms is one of the fastest-growing convenience store retailers in the United States, committed to becoming America's #1 'one-stop' destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Coen Markets, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer:

  • Competitive Wages
  • Work today, get paid tomorrow through our earned wage access program*
  • Paid Time Off
  • Medical/Health/Dental Coverage
  • 401K with Company Match
  • Team Member Discounts
  • Tuition Reimbursement
  • Employee Assistance Program
  • Health Savings Account
  • Company Spirit Days
  • Employee recognition and awards
  • And much more!

Position Summary: This role is responsible for end-to-end ownership of the cigarette category, including strategy, pricing, promotions, analytics, and financial performance. This role combines commercial category management with advanced analytics and pricing strategy to drive sales, margin, and market share while ensuring compliance with regulatory and contractual requirements. The role leads assortment, pricing, promotional planning, and merchandising while also owning analytics, reporting, forecasting, and performance insights for the Cigarette category. This position partners cross-functionally with Finance, Operations, Supply Chain, Loyalty, and vendor partners to deliver profitable growth and data-driven decision making. This is a highly strategic role requiring both strong commercial acumen and advanced analytical capability.

Responsibilities:

  1. Category Strategy & Commercial Ownership
  • Develop and execute category strategies to maximize sales, margin, and market share within the cigarette portfolio
  • Optimize assortment, space allocation, and merchandising to align with customer demand and regulatory constraints
  • Identify growth opportunities including new product launches, innovation, and private label where applicable
  • Lead vendor negotiations including pricing, rebates, and promotional funding
  1. Pricing Strategy & Revenue Growth Management
  • Own pricing architecture all cigarette SKUs to ensure compliance with vendor contracts, pricing requirements, and promotional programs
  • Conduct elasticity, competitive price index, and margin analysis to inform pricing decisions
  • Develop pricing scenarios and financial models to evaluate profitability and volume impact
  • Ensure compliance with state and federal tobacco pricing regulations
  1. Promotions, Loyalty & Trade Investment
  • Develop and execute promotional and loyalty strategies to drive incremental sales and customer engagement
  • Evaluate ROI of promotions, vendor funding, and loyalty offers (Smart Rewards, P+, etc.)
  • Manage vendor-funded programs and ensure financial accuracy of accruals and billing
  1. Analytics, Reporting & Insights
  • Develop dashboards, KPI reporting, and executive-level performance reviews
  • Translate complex data into clear, actionable insights and recommendations
  • Monitor performance across sales, margin, volume, rebate income, and share
  • Conduct competitive benchmarking and category health analysis
  1. Financial Planning & Forecasting
  • Manage category financials including budgets, forecasts, and monthly re-projections
  • Build forward-looking models for pricing, assortment, and promotional strategies
  • Ensure delivery against EBITDA, sales, and gross profit targets
  1. Assortment, Merchandising & Inventory
  • Lead planogram strategy and back-bar optimization to maximize sales and compliance
  • Monitor CAO accuracy, DSI, in-stock levels, and shrink
  • Partner with supply chain to ensure optimal inventory levels and execution
  1. Cross-Functional Leadership & Vendor Partnerships
  • Partner with Legal, Compliance, Finance, Loyalty, Operations, and IT teams to ensure execution and compliance
  • Serve as primary contact for key tobacco vendor partners
  • Align vendor data, reporting, and shared growth strategies
  1. Process Development & Governance
  • Establish SOPs for pricing, promotions, vendor funding, and analytics workflows
  • Ensure adherence to regulatory, contractual, and financial requirements
  • Improve internal reporting tools and data governance processes

Working Relationships:

INTERNAL: Within Marketing: Direct and Indirect Reports; Advertising Team; POS/Price Book Team; Merchandising/Planogram Team Within Store Support Center: IT Department; Legal Department; Strategic Sourcing; Finance Team; Supply Chain/Warehouse Team, Retail Operations Team: Retail Vice President's; Regional Manager's; District Manager's, Store Managers EXTERNAL: Direct Vendors, Brokers, Distributors (especially for DSD categories)

Requirements

Minimum Education: Bachelor's degree in Business, Marketing, Finance, or related field

Preferred Education: Master''s Degree / MBA Preferred

Minimum Experience: Category Management or Related; Negotiation; Marketing; Retail Experience; Track record of developing category strategy and success in implementing marketing and merchandising programs in a retail environment.

Preferred Experience:

  • 5-7+ years in category management, pricing, analytics, or revenue growth management
  • Experience in tobacco, nicotine, CPG, or regulated retail categories strongly preferred
  • Proven experience managing P&L responsibility and vendor negotiations

Licenses/Certifications:

Soft Skills:

  • Advanced analytics and financial modeling (Excel, Power BI/Tableau, syndicated data)
  • Strong commercial and merchandising acumen
  • Pricing strategy and elasticity modeling expertise
  • Executive-level storytelling and presentation skills
  • Cross-functional leadership and stakeholder management

Travel: 25% - 30%

Hours & Conditions: Hybrid work environment with periodic presence at Store Support Campus

Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.

$90675-$120900

Wage

$90675-$120900

Additional Info

At Cumberland Farms, it's important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we''d love to meet you - even if you don''t meet every single requirement.

In the spirit of pay transparency, we're sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications.

Base pay represents just one part of our total rewards approach. We're proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.

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Cumberland Farms convenience stores across the U.S.

Certified Oil • Cumberland Farms • Fastrac • Kwik Shop • Loaf N'' Jug • Minit Mart • Quik Stop • Sprint Food Stores • Tom Thumb • Turkey Hill

About the Company

C

Cumberland Farms Inc

Cumberland Farms is a privately owned family run business that has been around for almost sixty years with a corporate facility in Framingham, MA. We started back in the 50’s and through the years have grown to over 600 convenience stores ranging from Maine to Delaware as well as a group of stores in Florida.

In 2005, Cumberland Farms completed the acquisition of Gulf Oil LP and is now known as The Cumberland Gulf Group.

In May of 2009 Cumberland Farms and Gulf Oil moved into our new state-of-the-art business support campus in Framingham, Massachusetts. It is a beautiful, remarkable facility that will help lift both of these great companies to new heights for years to come.

It is also the culmination of an ideal we set in motion several years ago. The fact is, Cumberland Farms and Gulf Oil are sharing a whole lot more than a corporate website, office space and administrative resources.

We are also sharing a philosophy, and a vision to become the premier brands of choice forthe on-the-go world.

This commitment will, in turn, elevate these two brands to be the envy of our competitors, irreplaceable to our customers, and a point of pride to all of our employees.

COMPANY SIZE
5,000 to 9,999 employees
INDUSTRY
Retail
FOUNDED
1939
WEBSITE
http://www.cumberlandfarms.com