C

Chief Revenue Officer (CRO)

Lead Revenue. Shape Strategy. Scale a National Membership Business.

Remote | Executive Leadership Team

Compensation: $175,000 Base Salary + Executive Performance Bonus

Target Earnings: $175,000–$250,000+ based on company and revenue performance

Eligible States: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA

Build the Revenue Engine. Don't Just Manage It.

Most CRO roles focus on managing sales.

This one is about architecting growth.

How to Manage a Small Law Firm (HTM) is a profitable, founder-led membership and coaching company serving law firm owners nationwide. We are seeking a proven growth executive to own and scale our entire revenue ecosystem.

As a member of the Executive Leadership Team, you'll partner directly with the CEO, COO, CFO, and future Chief People Officer to shape strategy, accelerate growth, and create alignment across the entire customer journey.

You will oversee the leaders responsible for Marketing, Intake, Sales, Client Success, and Retention while building the systems, processes, and accountability structures that drive sustainable revenue growth.

Important: Executive-level ownership of both Sales and Marketing is required. Candidates whose experience is primarily limited to sales leadership will not be considered.

Why This Role Is Different

Most CRO positions inherit a mature revenue engine.

This role is for a builder.

You'll have significant executive authority to:

• Shape company-wide revenue strategy
• Improve alignment across departments
• Optimize customer acquisition and retention
• Influence organizational structure and performance metrics
• Launch innovative growth initiatives
• Help define the next stage of growth for the business

If you enjoy building more than maintaining, you'll thrive here.

What You'll Own

Revenue Strategy & Growth

• Develop and execute the company's overall revenue strategy
• Own performance across Marketing, Intake, Sales, Client Success, and Retention
• Identify new growth opportunities, partnerships, channels, and market segments
• Drive customer acquisition, conversion, expansion, and retention initiatives
• Forecast revenue and provide strategic recommendations to the Executive Team

Marketing Leadership

• Lead marketing strategy, demand generation, brand positioning, and campaign performance
• Own direct-response and digital marketing strategy
• Optimize funnels and customer acquisition channels
• Improve messaging, conversion rates, and marketing ROI
• Leverage analytics and market insights to identify growth opportunities

Sales & Intake Leadership

• Create alignment between Marketing, Intake, and Sales
• Improve lead conversion throughout the customer journey
• Establish KPIs, reporting systems, and accountability structures
• Coach leaders and teams to consistently exceed performance goals

Client Success & Retention

• Increase customer retention, engagement, and lifetime value
• Improve referral generation and client satisfaction
• Develop strategies for renewals, upsells, and long-term loyalty

Executive Leadership

• Serve as a key member of the Executive Leadership Team
• Collaborate on company strategy and growth initiatives
• Challenge assumptions and introduce innovative ideas
• Build scalable systems that support long-term growth

What Success Looks Like in Your First Year

• Marketing, Intake, Sales, and Retention operating under shared objectives
• Improved lead-to-client conversion rates
• Increased customer retention and lifetime value
• Clear KPIs and accountability measures across all revenue functions
• New growth channels and initiatives producing measurable results
• Scalable systems and processes supporting continued growth
• Trusted strategic partnership with the Executive Team

Required Qualifications

• 15+ years of progressive leadership experience in revenue, sales, marketing, or growth functions
• Executive-level ownership of both Sales and Marketing organizations
• Proven track record of driving significant revenue growth
• Experience leading multiple revenue-generating departments simultaneously
• Strong expertise in customer acquisition, conversion optimization, retention, and revenue operations
• Experience building and scaling teams, systems, and processes
• Strong financial acumen and forecasting expertise
• Demonstrated ownership of demand generation, marketing strategy, and direct-response marketing
• Experience with membership, subscription, or recurring revenue business models
• Experience operating in founder-led companies between $10M and $50M in revenue
• Experience leading remote and distributed teams

Preferred Experience

• Membership or subscription-based businesses
• Business coaching, consulting, or advisory organizations
• Professional services firms
• Legal, accounting, or financial advisory organizations
• Education, training, or information businesses
• Founder-led or growth-stage organizations

Who Thrives Here

You may be a strong fit if you:

• Are a builder who enjoys creating more than maintaining
• Think strategically and execute relentlessly
• Are data-driven and action-oriented
• Make confident decisions without waiting for perfect information
• Naturally identify growth opportunities
• Enjoy developing leaders and teams
• Create structure without creating bureaucracy
• Challenge ideas while building trust and alignment

Who Is Not a Fit

This role is likely not for you if you:

• Have only led Sales teams
• Have never owned both Sales and Marketing at the executive level
• Primarily identify as a sales leader rather than a revenue executive
• Have not led multiple revenue-generating departments simultaneously
• Prefer maintaining existing systems over building new ones
• Require complete certainty before making decisions
• Create bureaucracy instead of momentum
• Lack experience with recurring revenue business models
• Have worked exclusively in large enterprise or Fortune 500 environments

Why Join HTM?

At How to Manage a Small Law Firm, we help law firm owners build businesses that create freedom, profitability, and impact.

You'll join an ambitious Executive Leadership Team that values innovation, accountability, collaboration, and continuous improvement.

This is a high-trust environment where leaders are empowered to make decisions, move quickly, and drive meaningful change.

You'll have the opportunity to:

• Shape company-wide growth strategy
• Build scalable systems and processes
• Develop exceptional leaders and teams
• Influence the future direction of the company
• Create measurable impact across the organization

If you're ready to build something exceptional—and want the executive authority to make it happen—we encourage you to apply.

C