Chief Operating Officer

Chief Operating Officer (COO) – GUAPI

Job description:

About GUAPI

GUAPI is a fast-scaling global premium streetwear brand, with strong traction across the US, Japan, and Europe. Known for bold design, limited drops, and cultural relevance, GUAPI is now entering a critical phase: transitioning from a fast-growing brand into a structured, scalable, and investor-ready company.

Challenges You Will Solve

• Lack of structured processes across operations, CX, and logistics
• Improving systems between Shopify, 3PL, and internal workflows
• Inefficient handling of preorders vs available inventory
• Poor visibility on profitability and SKU-level performance
• High dependency on manual work and team coordination
• Growth initiatives not translating into consistent revenue
• National & International growth to be fully structured

Key Responsibilities

1. Operational Structure & Execution

• Build and implement SOPs across all departments (CX, logistics, wholesale, finance)
• Fix operational inefficiencies in:
  • CX quality
  • inventory flow
  • preorder management
• Ensure daily execution discipline across teams

2. Systems & Process Optimization

• Align and optimize:
  • Shopify
  • 3PL (Quiet / Stord)
  • internal tools (Gorgias, Klaviyo, etc.)
• Reduce manual errors (e.g., fulfillment mistakes, stock mismatches)
• Implement scalable workflows and automation
  

3. Revenue Execution Support

• Ensure growth initiatives actually translate into:
  • revenue
  • sell-through
• Align:
  • marketing
  • wholesale
  • inventory strategy
• Support better product drop planning (avoid cannibalization)

4. Team Management & Accountability

• Introduce clear KPIs across all teams
• Manage remote global team
• Hold departments accountable for:
  • execution
  • performance
  • timelines
• Maintain consistent quality across all departments every day.

5. Scaling Infrastructure

• Build the internal structure required to scale from:
  • $12M $30M+ revenue
• Define org structure (who to hire, when, and why)
• Reduce founder dependency in operations

6. Financial & Reporting Readiness

• Work closely with accounting to:
  • ensure accurate monthly P&L
  • improve inventory-based COGS tracking
• Build investor-ready reporting
• Prepare the company for:
  • due diligence
  • potential sale or fundraising

Ideal Candidate

• 8–15+ years in operations / COO / Head of Operations roles
• Experience scaling fashion / e-commerce / streetwear brands
• Strong understanding of:
  • inventory & supply chain
  • DTC + wholesale models
• Proven ability to:
  • fix messy operations
  • build structure from chaos
• Experience preparing companies for:
  • investment or acquisition (big plus)
• Highly execution-focused (not just strategy)
  

What We Offer

• Competitive compensation (base + performance bonus)
• High ownership and decision-making power
• Direct collaboration with founder & leadership
• Opportunity to structure and scale a global brand
• Potential long-term upside tied to company growth