Chief Marketing Officer, Latin America & Caribbean

Taco Bell Corp

CA

JOB DETAILS
SKILLS
Advertising Agencies, Brand Strategy, Business Skills, Campaigns, Childcare, Coaching, Communication Skills, Consumer Packaged Goods, Cross-Functional, Diversity, English Language, Fast Food, Finance, Global Branding, IP (Internet Protocol), International Business, International Marketing, Latin Language, Leadership, Marketing, Marketing Plan, Metrics, Operating Systems, Performance Management, Portuguese Language, Presentation/Verbal Skills, Profit & Loss, Quality System Requirements (QSR), Resource Management, Restaurant, Retail, Retail Channel, Root Cause Analysis, Sales, Spanish Language, System Operations, Systems Scalability
LOCATION
CA
POSTED
30+ days ago

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ntttttttChief Marketing Officer, Latin America & Caribbean

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ntttttttWho is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That's right... Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don't plan to stop there.

We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Mxc3xa1s.

And all of that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days - just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

The Marketing Director for Taco Bell Latin America & the Caribbean (LA&C) is responsible for building both the brand and the system that enables it to scale across the region.

This role goes beyond defining marketing strategy. It is accountable for creating the conditions for great marketing to happen consistently by building a strong brand, developing capable teams, and embedding a clear and repeatable operating model across markets.

The ideal candidate will balance three critical responsibilities:

xe2x80xa2 Inspire bold, distinctive brand building that makes Taco Bell culturally relevant and drives demand

xe2x80xa2 Design and implement a scalable marketing system that enables markets to plan, execute, and improve performance independently

xe2x80xa2 Coach and develop leaders across the region, building capability and confidence within both the LA&C team and franchisee organizations

Success in this role is not defined by how much the individual can personally drive, but by how effectively they:

xe2x80xa2 Build brand strength and demand across diverse markets

xe2x80xa2 Develop leaders who can operate independently

xe2x80xa2 Design scalable systems that empower teams and support long-term growth

This role sits on the LA&C Leadership Team and is expected to operate as an enterprise leader and report into the LA&C General Manager. The Marketing Director will also work closely with the International CMO and the rest of the International Marketing Leaders.

Travel expected up to 25%. Must be located in Ft. Lauderdale, FL, Plano, TX, or Irvine, CA.

The Day-to-Day:

xe2x80xa2 Build a distinctive, culturally relevant brand across LA&C by setting a clear vision for how Taco Bell shows up in each market and pushing for work that breaks through, not blends in

xe2x80xa2 Design and embed a scalable marketing operating system across the region, including briefing, planning, execution, and measurement, so markets can consistently deliver high-quality work

xe2x80xa2 Shift the organization from reactive marketing to proactive planning, ensuring clarity in priorities, calendar, and resource allocation across all markets

xe2x80xa2 Develop and coach marketing leaders across LA&C and franchisee organizations, building capability, confidence, and independence over time

xe2x80xa2 Create strong alignment between marketing, operations, finance, and digital, ensuring marketing decisions are grounded in commercial impact and operational reality

xe2x80xa2 Lead the Regional Marketing Fund (RMF) with discipline, ensuring investments are focused, measurable, and tied to business outcomes

xe2x80xa2 Drive performance through marketing, with a clear link to transactions, mix, and profitability, not just activity or brand metrics

xe2x80xa2 Build and scale integrated ways of working across agencies and partners, including the implementation of an Integrated Agency Team (IAT) model in each market

xe2x80xa2 Operate as a system leader, identifying root causes and building long-term solutions

Is this you?

xe2x80xa2 Minimum 10 years preferred of relevant experience

xe2x80xa2 BA/BS required; MBA preferred

xe2x80xa2 Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry- international and/or franchised business experience highly recommended, experience in Latin America a plus

xe2x80xa2 Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent English

xe2x80xa2 Familiarity with Latin American culture preferred, fluency in Spanish and/or Portuguese preferred

xe2x80xa2 Track record of building enduring, high-impact brands, moving beyond campaign execution

xe2x80xa2 Proven ability to connect brand decisions to transactions, product mix, and margin performance

xe2x80xa2 Experience designing scalable marketing systems and operating models, not dependent on individual effort

xe2x80xa2 Strong people leader with a history of building high-performing, self-sufficient teams

xe2x80xa2 Demonstrated ability to influence senior leaders, franchisees, and cross-functional partners through credibility and consistency

xe2x80xa2 Combines strategic brand vision with disciplined, operational execution

Work-Hard, Play-Hard:

xe2x80xa2 Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday

xe2x80xa2 Onsite childcare through Bright Horizons

xe2x80xa2 Onsite dining center and game room (yes, there is a Taco Bell inside the building)

xe2x80xa2 Onsite dry cleaning, laundry services, and carwash

xe2x80xa2 Onsite gym with fitness classes and personal trainer sessions

xe2x80xa2 Up to 4 weeks of vacation per year plus holidays and time off for volunteering

xe2x80xa2 Generous parental leave for all new parents and adoption assistance program

xe2x80xa2 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

xe2x80xa2 Comprehensive medical & dental including prescription drug benefits and 100% preventive care

xe2x80xa2 Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range: $180,000 to $210,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Mxc3xa1s and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here . You may also access Taco Bell's Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here .tttttt

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nttttttChief Marketing Officer, Latin America & Caribbean

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nntttttnttttttntttttttLocationn United StatesnnttttttnnttttttntttttttCareer AreantttttttnttttttnnttttttntttttttJob IDnttttttt#300003238615819nttttttnnttttttntttttttCompanyntttttttTaco Bell Corp.nttttttn ttttttn Salaryn $180,000 - $210,000 per year + bonus eligibility + benefitsnttttttn nttttttntttttttDate Postednttttttt05/06/2026nttttttntttttnnttttt

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n References to xe2x80x9cwexe2x80x9d and xe2x80x9courxe2x80x9d include Taco Bell's corporate-owned restaurants and independently owned and operated franchisees and licensees. Positions are available at both corporate and franchised Taco Bell locations. Those applying for a position with a franchisee or licensee of Taco Bell are not applying to work at Taco Bell Corp. or any of its affiliates. Franchisees and licensees are independent business owners and employers who are responsible for their own employment practices. Taco Bell Corp. is an Equal Opportunity Employer.n

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2026 Taco Bell IP Holder, LLC. All Rights Reserved.

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Taco Bell serves communities across multiple states. n Candidates can search for jobs by city, state, or region using the job search tool.n

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About the Company

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Taco Bell Corp

Taco Bell is an American chain of fast-food restaurants based in Irvine, California, in the U.S. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items. Taco Bell serves more than 2 billion customers each year in 6,407 restaurants with more than 80 percent of which are owned and operated by independent franchisees and licensees.
COMPANY SIZE
10,000 employees or more
INDUSTRY
Restaurant/Food Services
WEBSITE
http://www.tacobell.com