Comfortable operating in fast-paced, evolving environments.
Strong communicator with executive presence.
Naturally collaborative while willing to challenge the status quo.
Innovation & Execution
Bring fresh, innovative ideas and challenge legacy marketing assumptions.
Lead hypothesis-driven marketing initiatives with a strong focus on experimentation and measurable outcomes.
Operate with a growth mindset and continuously push the organization toward new opportunities and improved performance.
Balance strategic vision with hands-on execution and operational accountability.
RESPONSIBILITIES
Key Priorities & Responsibilities
Digital Transformation & AI Strategy
Lead the organization’s evolution from traditional marketing into a modern, digitally sophisticated growth engine.
Develop and execute advanced SEO and GEO (Generative Engine Optimization) strategies to improve visibility across search engines and AI platforms such as ChatGPT, Claude, Gemini, and other emerging technologies.
Evaluate and implement AI-driven marketing tools, automation, analytics, and audience engagement strategies.
Identify emerging digital trends and proactively position the company as a category authority.
Growth Marketing & Brand Expansion
Build scalable marketing strategies that support expansion into new demographics, regions, and markets.
Drive grassroots and community-based brand growth while evolving the organization into broader regional and national brand recognition.
Create innovative lead generation strategies across multiple channels and markets simultaneously.
Develop referral and partnership marketing opportunities that create additional revenue streams and monetization opportunities.
Performance Marketing & Analytics
Own marketing attribution, ROI measurement, KPI tracking, and channel performance analytics.
Establish clear reporting frameworks that provide visibility into campaign effectiveness and marketing efficiency.
Analyze and optimize spend allocation across channels, including radio, OTT, YouTube, paid digital, SEO, social, and emerging media.
Design and execute testing frameworks and marketing experiments to validate ideas and scale successful initiatives.
I am handpicking this hands-on, highly strategic, PROVEN data-driven marketing leader to modernize and scale a multi-state brand with an established market presence and significant growth potential. This role requires a forward-thinking executive who can blend brand strategy, digital innovation, performance marketing, and operational execution to drive measurable business growth.
You will report to the CEO, who is great, very sharp, educated, driven, and amazing, and so is the Team. The company always leads with integrity and family-first leadership!
The ideal candidate will bring deep expertise in digital marketing transformation, SEO/GEO strategy, AI-driven marketing, attribution modeling, and multi-channel campaign execution, and an understanding of how to build authentic, community-driven brands.
The compensation package includes an executive-level base salary, a bonus, and a long-term growth opportunity.