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Channel Marketing Manager - Retail

Gibraltar Industries

Jacksonville, FL

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JOB DETAILS
SKILLS
Accidental Death and Dismemberment (AD&D), Alliance/Partner Management, Analysis Skills, Architectural Services, Budget Management, Budgeting, Business Case, Business Growth, Business-to-Business (B2B) Marketing, Campaigns, Candidate Sourcing, Channel Management, Channel Marketing, Channel Strategies, Cloud Computing, Communication Skills, Construction, Customer Relations, Dental Insurance, Develop and Maintain Customers, Diabetes, Disability Insurance, Distribution Channel, Diversity, Email Marketing, Employee Assistance Plan, Equal Employment Opportunity (EEO), Flexible Spending Accounts, Genetics, Health Insurance, Insurance, Interpersonal Skills, Leadership, Manufacturing, Market Trend Analysis, Marketing, Marketing Communications, Marketing Strategy, Meet Sales Quota, Multitasking, Online Marketing, Partner Sales, People Management, Performance Metrics, Performance Tuning/Optimization, Preferred Provider Organization (PPO), Prescription Drugs, Presentation/Verbal Skills, Preventive Medicine, Problem Solving Skills, Product Development, Product Marketing, Profit & Loss, Project/Program Management, Promotional Programs, Proposal Development, Residential Construction, Retail Channel, Retail Management, Retail Sales, Return on Investment (ROI), Revenue Growth, Roofing, Sales, Sales Management, Salesforce.com, Strategic Planning, Target Marketing, Team Player, Time Management, Vision Plan, Willing to Travel, Writing Skills
LOCATION
Jacksonville, FL
POSTED
3 days ago
About Us

Gibraltar Building Products is a leading North American building products manufacturer, with several manufacturing facilities across the United States and Canada. As the top supplier in the residential roof ventilation, drainage and roofing accessories markets, Gibraltar Building Products has extensive scale, top brands such as AirVent, Amerimax, Appleton Supply, Architectural Mailboxes, Award Metals, Berger, DOT Metals, Flamco, Florence, NorWesCo, Nu-Ray Metals, Millenium Metals, Quality Aluminum Products, SBC Supply, Southeastern Metals and Verde. Our portfolio of Brands can be found in the nation's largest home center retailers and building product distributors. Gibraltar Building Products is a segment of Gibraltar Industries, Inc (Nasdaq: Rock) a leading manufacturer and provider of products and services for the Residential, Agtech, and Infrastructure markets.

Elevate Your Marketing Career!

We are seeking a talented individual to join our team as Channel Marketing Manager - Retail . In this role, you will be responsible for crafting and executing innovative strategies to promote product sales across our network of distribution partners. Your contributions will play a vital role in guaranteeing that our organization's products effectively penetrate the target market.

Benefits of Working With Us
  • Competitive compensation including paid time off and holidays.
  • Medical insurance (HDHP with HSA and PPO options)
  • Prescription drug coverage
  • Dental and Vision insurance
  • Pre-tax flexible spending account
  • 401(k) retirement savings with employer match
  • Basic and supplemental life and AD&D insurance
  • Short-term and long-term disability insurance
  • Pre-tax dependent care flexible spending account
  • Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.
  • Employee Assistance Program

Requirements

We are searching for a candidate with:
  • Bachelor's Degree or higher in marketing, product marketing business, communications or related field preferred.
  • 5+ years of progressive experience in B2B Marketing.
  • 5+ years' experience with major Homecenter retailers
  • Knowledge in the residential building industry a plus.
  • Exhibit strong leadership, problem solving, and time management capabilities.
  • Comfortable working in a cloud-based environment.
  • Experienced managing and selling across multiple retail sales channels.
  • Strategic Planning: Ability to develop and implement marketing strategies that align with business goals.
  • Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
  • Strong project management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
  • Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.
  • Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders.
  • Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI.
  • Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques.
  • Comfortable working in a matrix environment

Duties and Responsibilities

A typical day may include:
  • Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type.
  • Keep a pulse on channel partner trends and drive marketing excellence across the organization.
  • Responsible for driving strategy and growth within assigned target customer base.
  • Develop KPIs, proposals, business cases and ROI models for and with partners.
  • Organize and execute campaigns through internal resources and external vendors.
  • Track and optimize the performance of new and existing partnerships.
  • Set the strategic and tactical direction for channel marketing activities that generate revenue in region.
  • Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales.
  • Find high value leads and potential partners and develop strategies to turn those connections into profitable relationships.
  • Educate teams about products and represent the company's entire range of products and services.
  • Meet sales objectives and company profitability goals, and ensure partners meet company sales goals and standards.
  • Recruit, train, manage, and support partners, and provide guidance, feedback, incentives, and resources.
  • Coordinate with other company personnel, such as the support team and management team, to meet customer and partner expectations.
  • Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary.
  • Coordinate with other sales channels to avoid potential conflicts.
  • Facilitate indirect sales deals to third-party resellers of goods and services.

Position Details
  • Full Time
  • Location Preference: Charloette NC or Atlanta, GA
  • Travel <25%

We are proud of our commitment to equal employment opportunity for all qualified job candidates and associates and ask that all associates support diversity and inclusion in the workplace. Gibraltar Building Products prohibits unlawful discrimination based on age, race, color, sex/gender, sexual orientation, gender identity, pregnancy, national origin, religion, disability, genetic information, veteran status, or any other characteristic made unlawful by federal, state, or local laws.

Working together, we have a tremendous opportunity to define our company culture, grow our business and provide long-term opportunities for our employees and shareholders.

If you are a performance-driven individual looking to advance your career and your values align with ours, we invite you to explore career opportunities with us. We look forward to learning more about you.

Disclaimer

The information in this description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Gibraltar is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, religion, national origin, arrest record, ancestry, age, physical or mental disability, sexual orientation, transgender status, genetic information, marital status, citizenship status, veteran status, pregnancy, or any other status protected by federal, state, or local law. Upon request and consistent with applicable laws, Gibraltar will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

About the Company

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Gibraltar Industries