Beverages, Brand Management, Brand Strategy, CCNA - Cisco Certified Network Associate, Capital Expenditure (CAPEX), Channel Management, Channel Strategies, Channel Support, Communication Skills, Computer Skills, Consumer Branding, Consumer Packaged Goods, Cross-Functional, Detail Oriented, Driver's License, Field Sales, Graphics Programming, Graphics Software, Health Plan, Market Trend Analysis, Marketing, Marketing Communications, Marketing Plan, Marketing Strategy, Mentoring, Merchandising, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Multitasking, Outbound Marketing, Performance Analysis, Product/Service Launch, Profit & Loss Management, Project/Program Management, Retail, Revenue Management, Sales, Sales Analysis, Sales Operations, Stock Purchase Plans, Strategic Planning, Team Lead/Manager
Requisition ID: 255412
Locations: Charlotte
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Job Overview
The Sr. Channel Commercialization Manager is responsible for the total ownership of CCCI's Marketing Commercialization plan program for their respective channel of business. The Sr. Channel Commercialization Manager translates brand and package strategies into effective, scalable commercial initiatives that drive company goals and objectives. This position requires a detailed understanding of channel trends, competitive landscape, and consumer shopping habits for their respective channel of business. The Sr. Channel Commercialization Manager also works closely with customer and field sales teams and commercial execution teams to understand and develop the tools needed to achieve business results including responsibility for achieving 100MM-150MM in dead net gross profit.
Duties & Responsibilities
- Develops and leads the marketing and commercialization strategy for their respective channel of business and collaborates cross-functionality with the Commercial Advisory, Customer and Revenue Management, and Commercial Execution teams to accomplish specific channel objectives
- Creates channel-specific commercialization strategies that are rooted in consumer, shopper, and channel insights and segments strategies into sections designed to accomplish key company objectives including share growth and revenue maximization
- Develops and communicates sales and execution standards (The Look of Success) for each respective channel of business and clearly details the merchandising standards necessary to achieve category business results
- Collaborates with the Customer and Sales Operations teams to develop and communicate quarterly and monthly commercialization plans that clearly support the channel strategy and include both selling and operational detail to enable the successful implementation of marketing initiatives
- Manages projects and initiatives from concept development through implementation and delivery to field or customer teams
- Leads the commercialization plan implementation process with key customer teams and ensures commercialization plans align CCCI objectives with customer objectives to create mutually beneficial retail programming through collaboration with customer leads and the understanding of the major customer objectives
- Manages the integration of new product innovation for respective channels including merchandising recommendations and any capital or expense needs, target selling lists, understanding of volume per outlet and dead net gross profit per outlet assumptions, and consumer messaging plans
- Collaborates with the Sales Analytics team to monitor performance and execution results for marketing programs and utilizes data to make recommendations for future programming efforts
- Aligns with CCNA and other corporate partners on commercial marketing strategies that ultimately deliver mutual objectives and utilize parent company tools and resources that will aid in the development of programs that meet the needs of shoppers, customers, and brands
- Performs other duties as assigned by the Director of Channel Commercialization
Knowledge, Skills, & Abilities - 3-5 yearsexperience managing a P and L
- 5-7 years leading a team in the Beverage or Consumer Packaged Goods industry
- Proficient in all Microsoft Office applications
- Knowledge of graphics software preferred
- Demonstrates the ability to develop strategic initiatives and build plans for execution
- Demonstrates the ability to multitask and manage and lead multiple projects
- Demonstrates the ability to communicate with and influence senior executives
- The ideal individual would have 3-5 years of experience with beverages or consumer package goods company with experience managing the creation and execution of Commercial strategies
- Proven experience effectively working directly with field sales and customer teams. Must be detail-oriented and show the ability to manage multiple projects effectively
- Computer skills required including Excel, Word, and PowerPoint
- Knowledge of graphics programs is a plus
- Bachelor's Degree is required
Minimum Qualifications - Bachelor's degree (4 years inBusiness, Marketing, Communications, or related field)
- Driver's License
Preferred Qualifications - Knowledge acquired through 5 to up to 7 years of work experience
Work Environment
Office environment
Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
C
Coca-Cola Refreshments
We Make, Market and Distribute Happiness!
How do you make "happiness"?
It all depends on how you define it. To us at Coca-Cola Refreshments, it's those everyday moments when people reach for one of our products, open it, take a drink and say, "Ahhh."
That may seem like a small goal. But consider that every second of every day, thousands of Coca-Cola Refreshments teams are doing just that. So the challenge we face – to make, market and distribute great Coca-Cola products throughout North America – is a big one.
It began with the first Coca-Cola beverage ever poured in Atlanta in 1886. That year, about nine drinks a day were sold. We continue to carry on that promise and, today, the worldwide Coca-Cola system sells 1.8 billion servings a day.
Our quest continues with the commitment to make sure your favorite Coca-Cola brand of sparkling beverages, juices and juice drinks, water and water beverages, sports drinks, teas and energy drinks is always available in North America where you want it, when you want it.
If you share our passion for helping people enjoy life a little more each day, and you are excited by the opportunity to learn and grow while you do it, you should explore a career with Coca-Cola Refreshments now. Then, when people ask what you do, you can say that you help make, market and distribute happiness!
10,000 employees or more
Consumer Packaged Goods Manufacturing
http://www.enjoycareers.com