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Marketing, Advertising and PR Jobs

Central Market Targeted Marketing Manager

HEB

Dallas, Texas

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JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Budgeting, Business Development, Campaigns, Channel Marketing, Cloud Computing, Communication Skills, Creative Brief, Customer Relationship Management (CRM), Customer/Client Research, Direct Mail, Establish Priorities, Financial Metrics, Financial Operations, Forecasting, Maintain Compliance, Marketing, Marketing Campaign, Marketing Plan, Mentoring, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Multitasking, Needs Assessment, Online Marketing, Performance Metrics, Physical Demands, Power BI, Project/Program Management, Retail, Retail Operations, Salesforce.com, Short Messaging Service (SMS), Tableau, Target Marketing, Team Player, Test Design, Test Plan/Schedule
LOCATION
Dallas, Texas
POSTED
30+ days ago
Responsibilities: Job Summary: As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.

Key Responsibilities & Essential Functions:

• Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results
• Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
• Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy
• Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
• Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights
• Collaborates with Coupon Team on offer strategies
• Collaborates with promotions team and Digital Tech Partners to create effective targeted offers
• Finalizes creative briefs, marketing plans
• Ensures adherence with process standards and channel best practices
• Oversees / adheres to campaign budgeting
• Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions
• Records / reports on pre- and post-campaign learnings
• Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements:

Work Experience:
  • of experience in project management -
  • customer reporting -
  • retail operations -
  • and / -
  • traditional and digital marketing channels -

  • Knowledge/Skills/Abilities:
  • Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI -
  • Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making -
  • Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job -
  • Advanced communication skills -
  • Advanced analytical skills -
  • Ability to work in a collaborative, dynamic environment -
  • Ability to manage multiple priorities and shift focus between projects / tasks -
  • Ability to foster / mentor more junior members of the team -

  • Education:
  • in a related field, or comparable experience -

  • Licenses/Certifications:

    Physical Demands & Working Conditions:
  • Function in a fast-paced, retail, office environment
  • Travel by car or plane with overnight stays
  • Work extended hours; sit for extended periods

  • The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Last revised: 9/1/2020

About the Company

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HEB

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