The Category Manager - Commercialization drives sales growth and profitability by analyzing beverage trends, channels, and customer insights using syndicated data platforms like IRI and Nielsen.
They partner with commercial teams to develop strategic recommendations, support top customers (notably Walmart), and communicate insights effectively across various formats.
Essential skills include strong analytical, data modeling, and communication abilities, with expertise in retail data systems, planogram analysis, and Microsoft Office tools.
Requires a Bachelor's degree, 3-5 years of category management experience, and familiarity with syndicated marketing databases.
The role involves working in a fast-paced, results-driven environment with travel expectations of 10-25%, based in Bentonville, AR or Tampa, FL.
It offers competitive benefits and opportunities for leadership growth, emphasizing strategic insight delivery and proactive collaboration.