Canvassing Sales/Marketing

Direct Canvassing Sales/Marketing (Field & Canvassing Operations)
Location: Roanoke, VA (Southwest Virginia)
Employment Type: Full-Time

Position Overview

Pennant Solutions Group is partnering with a growing organization in the home services sector to identify a Direct Marketing Lead to oversee regional canvassing and field marketing initiatives. This role is responsible for driving lead generation through direct-to-consumer outreach strategies while building and leading a high-performing field team.

The ideal candidate is both strategic and hands-on, capable of executing in the field while developing scalable programs in a fast-paced, performance-driven environment.

Key Responsibilities

Program Strategy & Execution

• Develop and execute short- and long-term lead generation strategies within the assigned region
• Lead the rollout and ongoing management of canvassing and field marketing campaigns
• Define key performance indicators (KPIs) and continuously evaluate program effectiveness
• Manage budgets tied to marketing initiatives and lead generation goals

Field Operations

• Oversee daily canvassing operations, including scheduling, territory alignment, and execution
• Ensure consistent messaging, professionalism, and brand representation in all field interactions
• Coordinate logistics such as territory mapping, compliance requirements, marketing collateral, and tracking systems
• Maintain accurate reporting and ensure timely data entry across internal platforms

Team Leadership & Development

• Hire, train, and manage team leads and field representatives
• Provide hands-on coaching, mentorship, and performance management
• Participate in field activities, including ride-alongs and on-site training
• Build a results-oriented culture focused on accountability, growth, and team success

Performance & Analytics

• Monitor individual and team performance against established goals
• Analyze data to identify trends, improve efficiency, and increase lead quality and conversion rates
• Deliver regular reporting and insights to leadership on program performance

Qualifications

• 3+ years of experience managing teams in field marketing, canvassing, or direct sales environments
• Proven ability to recruit, develop, and lead high-performing teams
• Strong analytical mindset with the ability to turn data into actionable strategies
• Experience with coaching, training, and performance management
• Excellent organizational and time management skills with strong attention to detail
• Strong communication skills, both written and verbal
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) preferred

Requirements

• Valid driver’s license with a clean driving record
• Ability to work in a field-based role with regular in-market presence
• Comfortable working in a fast-paced, performance-driven environment
• Strong understanding of lead generation, customer engagement, and direct marketing best practices

Compensation & Benefits

• Base Salary: $65,000 – $70,000 annually
• Uncapped performance-based bonus structure (high performers exceeding $100K+ total compensation)
• Full benefits package including:
  • Medical, dental, and vision coverage
  • Paid time off (accrual-based)
  • 401(k) with company match
  • Employer-paid life insurance