Campaign Operations Specialist

CAMPAIGN OPERATIONS SPECIALIST
Location:
Warren, MI

Job Type:
Contract / W2 ONLY 

Expected hours per week:
40 hours per week

Schedule (include days, hours, onsite/hybrid or remote):
Monday–Friday, standard business hours

Pay Range (must include “per hour”):
$45-51/hr

Job Description:

We are seeking a Campaign Operations Specialist to help build and operate a high-volume, omni-channel notification platform supporting customer communications across push, SMS, email, and in-app messaging, with a strong focus on mobile and push activation.

Key Responsibilities:

• Partner with engineering teams to support APIs, integrations, and backend services for notification delivery (push, SMS, email, in-app)
• Help build scalable messaging capabilities, including templates, personalization, and experimentation frameworks
• Support integration with tools like Adobe Experience Platform and Adobe Journey Optimizer (AJO)
• Ensure system reliability through monitoring, logging, alerting, and incident response
• Work with data teams to enable targeting, personalization, and event-driven messaging
• Implement controls such as frequency capping, consent management, and suppression rules
• Act as a bridge between engineering and marketing teams, translating requirements into scalable solutions

Post-Transition (Campaign Execution Focus):

• Execute and manage mobile/push campaigns within Adobe Journey Optimizer (AJO)
• Build audiences, journeys, and personalization strategies
• Perform A/B testing and campaign optimization
• Monitor campaign performance and recommend improvements

Qualifications:

• 3–7+ years in either backend/platform engineering or marketing technology/campaign operations
• Experience with MarTech tools (AJO, Braze, Salesforce Marketing Cloud, Iterable, etc.)
• Strong understanding of APIs, data flows, and system integrations
• Experience with event-driven systems (Kafka, Kinesis, etc.) preferred
• Familiarity with cloud platforms (AWS, Azure, or GCP)
• Experience with PEGA and enterprise decisioning tools is a strong plus