Business Professional - Marketing Mgr

Mindlance

Morrisville, NC

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JOB DETAILS

SKILLS

Bridge Building, Business Intelligence Software, Business Skills, Campaigns, Civil Engineering, Cloud Computing, Communication Skills, Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Data Analysis, Data Collection, Data Management, Data Modeling, Data Processing, Data Quality, Data Science, Data Sets, Demand Generation, Detail Oriented, Ecosystems, Identify Issues, Information Technology & Information Systems, Lead Management, Marketing, Marketing Strategy, Online Advertising, Operational Audit, Operational Improvement, Performance Analysis, Performance Metrics, Power BI, Problem Solving Skills, Python Programming/Scripting Language, Reporting Dashboards, Reporting Skills, SQL (Structured Query Language), Sales Operations, Sales Pipeline, Scalable System Development, Snowflake Schema, Standard Operating Procedures (SOP), Standards Development, Strategic Analysis, System Integration (SI), Technical Marketing, Use Cases, Web Analytics

LOCATION

Morrisville, NC

POSTED

1 day ago

Marketing Analytics Manager (Technical / Data-Focused)

Position Summary
Thermo Fisher Scientific is seeking a data-driven Marketing Analytics Manager to lead the development of scalable marketing analytics capabilities across our MarTech ecosystem. This role combines strategic marketing analytics with hands-on technical expertise in data modeling, pipeline development, and reporting.

The ideal candidate will bridge marketing, data engineering, and business stakeholders to drive measurable growth through high-quality data, actionable insights, and optimized marketing operations.

Key Responsibilities

Marketing Analytics & Strategy
- Define, standardize, and govern marketing KPIs, ensuring consistent tracking and reporting across channels
- Analyze marketing performance to generate actionable insights on demand generation, channel optimization, and campaign effectiveness
- Partner with marketing, sales, and operations teams to improve lead management, funnel performance, and conversion outcomes
- Translate complex data into clear recommendations for both technical and non-technical stakeholders

Data Architecture & Engineering (Marketing-Focused)
- Design and maintain scalable marketing data models within Snowflake
- Build and optimize data pipelines integrating HubSpot, CRM, web analytics, and advertising platforms
- Lead data collection, integration, transformation, and validation across multiple marketing data sources
- Ensure data quality, governance, and accessibility for reporting and analytics use cases
- Troubleshoot data issues and implement monitoring processes to maintain reliable datasets

Reporting & Visualization
- Develop and manage scalable dashboards and reporting solutions in Power BI
- Automate reporting processes for marketing performance and business KPIs
- Enable self-service analytics for stakeholders through well-structured datasets and dashboards

Cross-Functional Collaboration
- Partner with IT, data engineering, and data science teams on data architecture and long-term platform strategy
- Collaborate with Marketing Operations and Sales Operations to optimize system integrations and workflows
- Document analytics processes, data definitions, and SOPs to ensure consistency and scalability

Qualifications
- 7+ years of experience in marketing analytics, marketing operations, data engineering, or related roles
- Strong experience with Snowflake (or similar cloud data platforms) and data modeling
- Hands-on experience building data pipelines and managing large-scale datasets
- Proficiency in SQL and Python for data transformation and analysis
- Experience with marketing technologies (HubSpot, CRM systems, web analytics, ad platforms)
- Strong experience with Power BI or similar BI tools for dashboard development
- Ability to connect technical solutions to marketing outcomes and business impact

Success Profile
- Combines technical depth with business acumen driving decisions, not just building pipelines
- Strong problem-solver who can translate business needs into scalable data solutions
- Effective communicator across technical and non-technical audiences
- Detail-oriented with a focus on data accuracy, governance, and operational efficiency

EEO:

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

Business Professional - Marketing Mgr

Mindlance

Morrisville, NC

About the Company

Mindlance

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