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Business Intelligence Analyst III, Marketing Analytics

AAA Life Insurance Company

Livonia, Michigan

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JOB DETAILS
SKILLS
A/B Testing, Algorithms, Amazon Web Services (AWS), Analysis Skills, Annuities, Apache Hadoop, Apache Spark, Artificial Intelligence (AI), Automation, Bayesian Networks, Best Practices, Big Data, Business Analysis, Business Intelligence, Business Model, Business Skills, Campaigns, Cloud Computing, Communication Skills, Data Analysis, Data Collection, Data Management, Data Modeling, Data Quality, Data Science, Data Visualization, Database Backup, Depth Perception, Detail Oriented, Direct Mail, Documentation, Economics, Establish Priorities, Forecasting, Git, Information/Data Security (InfoSec), Life Insurance, Machine Learning, Market Segmentation, Marketing, Marketing Metrics, Marketing Software, Marketing Strategy, Mathematics, Microsoft Windows Azure, Online Marketing, Organizational Skills, Performance Metrics, Power BI, Presentation/Verbal Skills, Process Improvement, Python Programming/Scripting Language, R Programming Language, Reporting Dashboards, Reporting Skills, Requirements Management, SQL (Structured Query Language), Sales, Source Code/Configuration Management (SCM), Standards Development, Statistical Modeling, Statistics, Status Reports, Strategic Planning, Tableau, Team Player, Test Design, Testing, Use Cases
LOCATION
Livonia, Michigan
POSTED
8 days ago
Overview:

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

 

How You’ll Work

Work Solution: Hybrid

Responsibilities:

What You'll Do

 

As a Business Intelligence and Marketing Analyst, you will be responsible for delivering insights and recommendations related to the marketing of AAA Life’s various products. You will partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations. This role requires proficiency in SQL, R or Python, a visualization tool such as Power BI or Tableau, and a passion for delivering actionable insights and driving the growth of the organization.
  • Design, build, and automate user friendly PowerBI dashboards to enable data-driven decision making by our stakeholders, including:
    • Developing data quality frameworks
    • Creating standardized reporting templates
    • Conducting advanced customer segmentation analyses
    • Conducting advanced modeling decile analyses
    • Supporting strategic planning with actionable data-driven insights
  • Track marketing initiatives, produce 360-degree campaign results analysis, validating against forecast and plan, proactively identifying actionable opportunities for results improvement, providing status reports and strategic recommendations to business stakeholders. Specifically, focus on:
    • Increasing dashboard efficiency
    • Increasing insight impact
    • Process automation success rates
    • Shortened time to deliver actionable insights
  • Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
  • Work with marketing data team and service providers to ensure data is complete, correct, and suitable for analysis.
  • Design and conduct hypothesis testing (A/B testing and multi-variate testing) to evaluate the effectiveness marketing activities or strategies
  • Maintain clean and organized documentation of data, methodologies, and results in a central depository.
  • Identify opportunities for automation in existing processes to improve overall efficiency. Recommend new processes to enhance efficiency and performance.
  • Back up data scientists and modelers whenever business requires. Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
  • Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements. 
Qualifications:

Qualifications

 

Basic Required Qualifications:

  • Possess strong analytical and problem-solving skills. Able to effectively communicate complex analytical findings in a candid, clear, and concise way with both technical and non-technical audiences. Able to present findings persuasively. 
  • Can maintain perspective between the big picture and the tactical details. Remains aligned with the organization’s strategic plan 
  • Capable of maintaining solid working relationships with other people. Works well as part of a team 
  • Stellar attention to detail, including maintaining accuracy and consistency across a suite of analytics assets, keeping documentation up to date, and proactively identifying and addressing any quality concerns.
  • Self-starter with the ability to identify priorities and focus on items with high business impact
  • Demonstrated ability to translate business requirements into automated reporting solutions. Understanding of marketing metrics and KPIs with focus on automated tracking. Proven track record of implementing report automation and self-service analytics  

Preferred Qualifications:

 

  • Preferred: Master’s degree in Statistics, Mathematics, Data Science, Business Analytics, or related field
  • Bachelor’s degree in Statistics, Mathematics, Economics, Data Science, Business Analytics, or related field 
  • 5+ years of experience in business analytics 
    • Proficiency in SQL, Python or R, and visualization tools such as Power BI.
    • Proficiency in cloud platforms (AWS, Azure, Google Cloud) 
    • Understanding Machine Learning frameworks 
    • Proficiency in version control systems (Git) 
  • Experienced with cloud platforms such as AWS, Azure, and Google Cloud. Familiar with big data technologies (Spark, Hadoop) 
  • In-depth experience with hypothesis testing, including test design and analysis in marketing, including both digital marketing and direct mail. 
  • Advanced training or academic focus in non-parametric statistics, resampling methods, or Bayesian approaches for small sample inference 
  • Experience applying sequential testing or multi-armed bandit approaches to maximize insights from limited samples in marketing contexts 
  • Experience with data visualization best practices and automated dashboard design. 
  • Experience with compliance and Data Governance  
    • Data privacy compliance (GDPR, CCPA) 
    • Ethical data handling practices 
    • Data security best practices 

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

 

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

 

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

 

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

 

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About the Company

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AAA Life Insurance Company