This is a hybrid role - 2 days remote and 3 days in the Malvern, PA office.
The Business Development Manager is responsible for driving store count growth through a dual focus on proactive outbound sales and expansion of existing client relationships. This role combines new business development (prospecting, outreach, pipeline creation) with account growth (retention, upselling, and portfolio expansion).
This individual will actively generate new opportunities while also identifying ways to deepen relationships with current clients, uncover additional assets, and expand CubeSmart’s management footprint. Success requires both a strategic and assertive mindset to win new business and a relationship-builder approach to grow long-term client value.
Who we are:
At CubeSmart, we’re intentional about culture. You can experience it everywhere from our mission statement of “Genuine Care” to our “It’s What’s Inside That Counts” tagline to calling each other “teammates” rather than employees. This spirit fosters a fun and collaborative environment that has resulted in our rapid growth and being recognized amongst the top in our industry.
CubeSmart’s award-winning team is made up of people who genuinely care. Teammates care about our customers and the life events and/or business needs they are facing. Teammates are passionate, responsible and understanding. The CubeSmart team is made up of people who have a can-do attitude, are committed to their own success and the success of the company, and lead by example.
If this sounds like a team and culture that matches your personal values and motivations, we want to hear from you.
Responsibilities:
Outbound Sales & Pipeline Generation
Proactively identify, research, and target new ownership groups, operators, and markets aligned with growth strategy to enhance existing geographical operational and marketing efficiencies
Execute high-volume outbound outreach (calls, emails, LinkedIn/social, campaigns) to generate qualified leads and establish consistency in the departments digital visibility
Work with Vice President and Operations to develop a strategic geographical priority list and build and maintain a self-sourced pipeline with clear activity and conversion tracking
Develop and refine target lists, messaging, and outreach strategies to maximize engagement and response rates
Sales Execution & Conversion
Own the full sales lifecycle from outreach to signed agreement
Qualify prospects based on strategic fit, financial viability, and portfolio potential
Lead sales conversations, presentations, and follow-ups with a focus on advancing deals
Drive urgency and momentum through consistent follow-up and objection handling
Maintain accountability for conversion rates, pipeline velocity, and closed deals
Client Engagement & Relationship Development
Establish credibility and trust with prospective clients early in the sales cycle
Position CubeSmart’s value proposition clearly and competitively
Serve as the primary point of contact up to the acquisition onboarding process
Transition relationships effectively post-close to ensure long-term success
Sales Strategy & Market Intelligence
Analyze market trends, ownership structures, and competitor activity to identify new opportunities
Continuously refine outbound campaigns, messaging, and targeting based on performance data
Leverage industry events, networking, and digital channels as lead generation engines, not just brand exposure
Performance Tracking & Reporting
Track all outreach activity, pipeline stages, and client interactions in CRM
Timely, effective, and organized follow up communications with all contacts
Monitor key sales metrics with increased onboarding of stores as the priority
Use data to optimize outreach strategies and improve results
Travel
Occasional travel (up to 20%) primarily focused on business development, prospect meetings, and industry networking events that support outbound pipeline growth.
Qualifications:
3+ years of B2B outbound sales, business development, or lead generation experience
Bachelor’s degree
Demonstrated success in cold outreach, pipeline building, and closing new business
Strong ability to prospect, qualify, and influence decision-makers
Ability to identify expansion opportunities within existing portfolios
Experience managing a full sales cycle with measurable results
Proven ability to review, redline, and negotiate commercial agreements (real estate, management, or service agreements preferred)
Highly organized with strong CRM discipline and data tracking capabilities
Excellent communication skills with a persuasive, results-driven approach
Ability to work independently with a self-starter, quota-driven mindset
Experience with outbound marketing campaigns, targeting strategies, and messaging development
Market research and segmentation experience preferred
Financial acumen and ability to interpret business performance metrics preferred
Creating, developing, editing, and publishing regular and consistent engaging text, image, and video content across multiple social media platforms to create a consistent brand presence
Knowledge of self storage and real estate industry a plus