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Business Development Director | Home Health & Hospice

Pennant Services

Tumwater, Washington

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JOB DETAILS
SKILLS
Business Development, Case Management, Coaching, Communication Skills, Community Relations, Director of Nursing (DON), Driver's License, Employee Assistance Plan, Flexible Spending Accounts, Healthcare, Healthcare Providers, Home Care, Hospice Care, Hospital, Leadership, Managed Care, Market Analysis, Marketing, Marketing Plan, Marketing Strategy, Medicaid, Medicare, Mentoring, Negotiation Skills, Nursing Management, Patient Care, People Management, Performance Analysis, Presentation/Verbal Skills, Product Positioning, Relationship Management, Return on Investment (ROI), Revenue Growth, Sales, Set Goals, Strategic Planning, Target Marketing, Team Lead/Manager, Team Player, Telehealth, Tuition Reimbursement, Vendor/Supplier Selection, Willing to Travel
LOCATION
Tumwater, Washington
POSTED
8 days ago
Director of Business Development (Home Health & Hospice)
Puget Sound Home Health & Hospice of Thurston County
Location: Thurston County, WA
Job Type: Full-Time

About Us
Puget Sound Home Health & Hospice of Thurston County is dedicated to providing compassionate, high-quality care to patients in the comfort of their homes. We partner closely with physicians, hospitals, and community organizations to deliver exceptional home health and hospice services.
Position Summary
We are seeking a Marketing and Community Relations Business Development Director to lead and grow our referral network, drive census development, and expand community partnerships across Thurston County.

This role is ideal for a healthcare sales leader or home health/hospice business development professional who thrives on relationship building, strategic growth, and community engagement.

  • Base salary is $95,000 to $115,000 annually
  • Medical, Dental, and Vision coverage with HSA and FSA
  • Free telehealth programs for convenient access to care
  • Paid holidays, sick leave, and PTO to promote work-life balance
  • 401(k) with company match and paid Life and AD&D insurance
  • Mileage and tuition reimbursement
  • Employee Assistance Program, emergency fund access, and referral bonuses
  • Afun, collaborative, and supportive team environment
  • Career progression: Opportunities to advance into leadership, strategic development, or regional roles
  • Professional development: Comprehensive training, tuition reimbursement, and mentorship to help you achieve your goal

Key ResponsibilitiesBusiness Development & Census Growth
  • Develop and execute marketing strategies to increase referrals and patient census
  • Build and maintain strong relationships with physicians, hospitals, SNFs, ALFs, and community partners
  • Identify new referral sources and market opportunities
  • Support growth of home health and hospice programs
Community Relations
  • Represent the organization in the community through events, meetings, and outreach
  • Promote services to healthcare providers, case managers, and discharge planners
  • Maintain a strong presence and reputation as a trusted healthcare partner
Strategic Planning
  • Partner with the Executive Director to establish growth goals and volume projections
  • Conduct ongoing market analysis and competitive positioning
  • Develop and implement targeted marketing plans
Team Leadership
  • Lead and support members of the marketing / intake / outreach team (as applicable)
  • Provide guidance, coaching, and performance oversight
Contracting & Payer Relations
  • Assist with negotiation and management of referral relationships and payer contracts
  • Maintain awareness of managed care, Medicare, and Medicaid environments
Operational Collaboration
  • Work closely with clinical leadership (Director of Nursing) to align growth with care delivery
  • Support development of specialty programs and service lines
  • Monitor and report on marketing ROI and effectiveness
Qualifications
  • 3+ years of healthcare marketing / business development experience
    • (Home health, hospice, or post-acute strongly preferred)
  • Proven success in relationship-based sales and referral growth
  • Strong knowledge of healthcare referral networks
  • Excellent communication, negotiation, and presentation skills
  • Ability to work independently while driving measurable results
Preferred:
  • Bachelor's degree in Marketing, Business, or related field
  • Experience with Medicare/Medicaid and managed care environments
Requirements
  • Valid driver's license and reliable transportation
  • Ability to travel within Thurston County and surrounding areas
  • Ability to work in a fast-paced, relationship-driven environment
Why Join Us
  • Strong reputation in the community
  • Opportunity to build and shape market growth
  • Meaningful work supporting patients and families
  • Collaborative and supportive leadership team
Apply Today
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