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Brand Sponsorship Specialist - Influencer

Garmin International

Olathe, KS

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Accounting, Advertising, Analysis Skills, Brand Marketing (Branding), Budget Management, Budgeting, Campaigns, Communication Skills, Content Development, Continuous Improvement, Detail Oriented, Establish Priorities, Fitness, Follow Through, Interpersonal Skills, Journalism, Leadership, Marketing, Marketing Objectives, Marketing Plan, Materials Planning, Mathematics, Metrics, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Multitasking, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Process Development, Program Planning, Project/Program Management, Promotional Programs, Relationship Management, Reporting Skills, Return on Investment (ROI), Sales Management, Set Goals, Strategic Planning, Team Player, Time Management, Willing to Travel, Writing Skills
LOCATION
Olathe, KS
POSTED
30+ days ago
Overview

We are seeking a full-time Brand Sponsorship Specialist - Influencer at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for identifying and implementing strategic sponsorships, activations and promotional programs that give exposure to Garmin products and build awareness and value in the Garmin brand.

Essential Functions

  • Work onsite at events to grow Garmin product awareness and revenue
  • Be an energetic and authentic brand ambassador for Garmin along with being creative, outgoing, social and have a positive can-do attitude
  • Strategize and planning of influencer marketing programs across multiple business segments, driving full-funnel impact through brand building collaborations
  • Oversee performance of influencer partnerships, leveraging insights to optimize strategy and inform future campaign planning
  • Collaborate with the creative & Social teams to develop content engagement tactics that align with product activations and can be leveraged across social channels.
  • Manage multiple projects simultaneously while ensuring deliverables are completed on time and within budget.
  • Manage the day-to-day responsibilities related to Garmin's sponsorships, promotions, and events
  • Proactively look for new sponsorship opportunities to grow Garmin's business
  • Be the main point of contact to sponsored athletes/events and ensure the fulfillment of their obligations to Garmin
  • Evaluate unsolicited in-coming marketing sponsorship opportunities and act on those that are deemed relevant to Garmin's marketing objectives
  • Attend/represent Garmin's interest at sanctioned sponsor events and other grass roots and non-sponsored events
  • Establish ROI goals for various activation components and track performance against objectives
  • Maintain budgets, create detailed reports of all activation programs, and create a process to activate locally at events
  • Evaluate qualitatively/quantitatively each event/program and continuously improve measures of success
  • Plan/host marketing activities to build relationships and educate others about Garmin products
  • Maintain a level of professional knowledge of sponsorship options available to Garmin
  • Provide activity reports to the marketing stakeholders and research findings as requested by Garmin management
  • Maintain user expertise in the operations of all relevant Garmin products
  • Willingness to travel
Basic Qualifications
  • Bachelor's Degree in Business, Marketing, Advertising, Communication, Journalism or related field AND a minimum of 1 year marketing or Garmin experience
  • Work proactively/effectively with periodic supervision and demonstrate excellent follow-up skills with proven success in meeting deadlines
  • Demonstrates strong and effective verbal, written and interpersonal communication skills
  • Ability to organize, interpret and present various sponsorship data
  • Experience working in cross-channel teams including paid media, influencer, social and digital.
  • Demonstratatable success in influencer relations program management supporting strategic planning, identifying data-led insights, research, identification, vetting, relationship management, measurement and analysis.
  • Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners
  • Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights
  • Build presentation materials and present plan to management
  • Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and manage time in a fast paced, deadline-driven environment
  • Demonstrates mathematical aptitude to ensure accuracy of accounting documents and sponsorship/event schedules
  • Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel
Desired Qualifications
  • Marketing internship experience
  • Possess a genuine curiosity and interest in using influencer marketing to move audiences from awareness to engagement to action across a mix of communications platforms.
  • Experience in fitness and wellness space - preferred

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

About the Company

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Garmin International