$103,520–$181,150 Per Year
Advertising, Brand Management, Brand Marketing (Branding), Brand Positioning, Budget Management, Business Case, Business Plan, Communication Skills, Competitive Research, Consumer Finance, Consumer Packaged Goods, Consumer Promotions, Cost Control, Cross-Functional, Customer Relations, Customer/Client Research, Data Analysis, Demand Forecasting/Planning, Develop and Maintain Customers, Finance, Forecasting, Global Branding, International Marketing, Leadership, Market Research, Market Share, Marketing, Media Buying and Planning, Partner Sales, Presentation/Verbal Skills, Product Management, Product Pricing, Profit & Loss, Profit & Loss Management, Promotional Strategy, Research & Development (R&D), Resource Management, Return on Investment (ROI), Risk Analysis, Sales, Sales Analysis, Sales Promotions, Stock Keeping Unit (SKU), Strategic Planning, Supply Chain, Team Lead/Manager, Time Management, Tuition Fees, Writing Skills
You may know McCormick as a leader in herbs, spices, seasonings, and condiments - and we're only getting started. At McCormick, we're always looking for new people to bring their unique flavor to our team.
McCormick employees - all 14,000 of us across the world - are what makes this company a great place to work.
We are looking to hire a Sr. Brand Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
Role Summary:
The Senior Brand Manager is accountable for the strategic direction, financial performance, and long-term growth of McCormick's BBQ brands, including Stubb's, Cattlemen's and Mission. This role leads end-to-end brand management, including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution. The Senior Product Manager partners across Marketing, Sales, Finance, Supply Chain, R&D, and Global teams to deliver sustainable growth, strengthen brand equity, and drive profitable market share gains in a dynamic and competitive CPG environment.
Responsibilities of this role include but are not limited to the following:
- Own full P&L accountability for BBQ Sauce brands, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management.
- Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners.
- Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
- Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
- Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
- Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies
- Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts
- Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.
- Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives.
- Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement
Qualifications Required:
- University degree in Marketing or Business Management
- Minimum of 8+ years of Marketing experience, preferably in the Consumer Packaged Goods industry
- Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
- Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
- Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
- Understanding of the industry sector and competitive landscape
- Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
- Financially savvy, with ability to manage costs and resource allocations across business segments
#LI-SM1
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
Base Salary: $103,520 - 181,150.
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Sales Incentive Bonus (SIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
- Comprehensive health plans covering medical, vision, dental, life and disability benefits
- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
M
McCormick & Co Inc
A FLAVORFUL APPROACH
McCormick is a global leader in the manufacture, marketing and distribution of spices, herbs, seasonings, specialty foods and flavors to the entire food industry. From our first products in 1889 to the innovative spices, seasonings and flavorings we now offer, McCormick has always brought our customers and consumers the best ingredients and expertise available. Through the years, our company has grown in accordance with certain core values and beliefs. We conduct our business ethically in a manner driven by our respect for our industry, our employees, our communities where we live and work and our environment. It is a recipe for success that has served us since 1889.
VISION & VALUES
Built on a foundation of respect, we work together to achieve our goals.
VISION
McCormick will be the leading global supplier of value-added flavor solutions. Building on strong brands and innovative products, we will provide superior quality and service to customers and consumers around the world.
VALUES
For many years, McCormick has enjoyed a culture that celebrates the "Power of People."By supporting fundamental beliefs, we as a company will work to sustain our cherished culture and keep it compatible with the challenging environment in which we do business.
THE McCORMICK SHARED VALUES ARE: