Reports To: CEO / Group President
The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence.
Strategic Leadership
Define and execute brand vision, growth strategy, and market expansion plans
Identify new revenue streams, partnerships, and development opportunities
Financial Performance
Own full P&L; drive sales, EBITDA, and unit-level profitability
Establish KPIs and performance metrics; lead data-driven decision making
Operations
Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience
Improve labor efficiency, cost controls, and overall unit economics
Brand & Marketing
Protect and evolve brand positioning across all guest touchpoints
Partner with marketing on campaigns, digital strategy, and customer engagement
People Leadership
Build and lead a high-performing leadership team (VPs/Directors)
Drive talent development, succession planning, and culture
Development & Growth
Partner on site selection, new unit openings, and remodel initiatives
Support franchise relationships and performance where applicable
15+ years in restaurant, hospitality, or multi-unit retail leadership
Proven success with multi-unit P&L ownership and scaling operations
Experience in growth, turnaround, or brand transformation environments
Strong leadership of senior teams and cross-functional organizations
Deep understanding of operations, finance, and brand management
Strategic & Financial Leadership
Operational Excellence
Brand Stewardship
Talent Development
Data-Driven Decision Making