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Brand Portfolio Manager

Bernatello's Foods

Kaukauna, Wisconsin

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JOB DETAILS
SKILLS
Adobe Creative Suite, Analysis Skills, Best Practices, Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Campaigns, Communication Skills, Consumer Packaged Goods, Content Development, Content Management Systems (CMS), Cross-Functional, Customer Support/Service, Delivery Management, Detail Oriented, Digital Asset Management, Ecosystems, Establish Priorities, Food Production, Fundraising, Google Analytics, Graphic Design, Investment Management, Market Entry Strategy, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Microsoft Office, Multitasking, Nielsen Research, Online Marketing, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Process Management, Product Development, Product Marketing, Project/Program Management, Research & Development (R&D), Sales, Sales Operations, Sales Support, Social Media, Social Media Marketing, Storytelling, Team Lead/Manager, Time Management, Video Production, Writing Skills, eCommerce
LOCATION
Kaukauna, Wisconsin
POSTED
30+ days ago

Own day-to-day management of the brand portfolio, translating strategy into execution while ensuring alignment across innovation, packaging, sales needs, digital ecosystem, and brand positioning. Lead the development and execution of integrated marketing plans with a strong emphasis on digital, social, and content-driven growth.

JOB DUTIES & RESPONSIBILITIES

  • Brand Ownership
    • Lead execution of brand strategies across all brands
    • Maintain consistency across packaging, messaging, campaigns, and digital channels
    • Manage brand positioning and storytelling across owned, earned, and paid media
  • Digital & Social Marketing
    • Lead brand presence across digital channels including social media, website, digital shelf, and eCommerce platforms
    • Partner with internal teams and external partners to create high-quality, on-brand digital content
    • Analyze digital performance and translate insights into actionable improvements
  • Innovation & Product Development
    • Partner with R&D on: product pipeline, brand refresh opportunities, concept validation
    • Support go-to-market plans for new products
  • Packaging & Project Management
    • Own end-to-end packaging process
    • Implement and manage process and timelines
  • Sales & Customer Support
    • Develop sell-in materials and retailer presentations
    • Partner with Sales on: retailer-specific needs, promotions and activations
    • Act as bridge between Sales and Marketing
  • Agency & Creative Management
    • Manage agencies and freelancers: graphic design, content creation, video production
    • Ensure delivery of on-brand, on-time assets
  • Insights & Performance
    • Translate data (Nielsen, shopper insights) into actionable plans
    • Monitor brand performance and recommend adjustments
  • Philanthropy Program Management
    • Plan and execute brand-aligned philanthropy initiatives and campaigns
    • Coordinate cross-functional execution across Marketing, Sales, and Operations
    • Manage timelines, deliverables, and partner relationships

EXPERIENCE & TRAINING

  • 3-5 years of experience in marketing, branding, and communications required.
  • Experience in CPG/food manufacturing preferred.

KNOWLEDGE, SKILLS & ABILITIES

  • Proficiency in Microsoft Office Suite and Adobe Creative Suite
  • Excellent written and verbal communication skills
  • Ability to multitask and set priorities
  • Organization and planning
  • Strong analytical skills
  • Problem analysis and problem-solving
  • Team leadership
  • Formal presentation skills
  • Experience with Digital Asset Management platforms
  • Experience managing social media platforms and digital marketing campaigns
  • Understanding of eCommerce and digital shelf best practices
  • Familiarity with content strategy, influencer marketing, and performance analytics
  • Experience with CMS platforms, social scheduling tools, and/or digital analytics tools (Google Analytics, Meta, etc.) preferred
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Strong attention to detail and creativity

About the Company

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Bernatello's Foods