Brand Marketing Manager - Social Media
Techtronic Industries North America, Inc.
Milwaukee, WI
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JOB DETAILS
LOCATION
Milwaukee, WI
POSTED
19 days ago
Your Role on Our Team
The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand’s voice and values.
You’ll be DISRUPTIVE through these duties and responsibilities:
Leadership & Vision
+ Define and lead a multi-year social media vision and strategy aligned to overarching businessobjectives, brand positioning, and revenue growth targets.
+ Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.
+ Serve as the executive subject matter expert on social trends, platform evolution, and digital culture,advisingsenior leadership on risks and opportunities.
Growth & Demand Generation
+ Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.
+ Partner with Performance Marketing to align organic and paid social strategies,optimizingfull-funnel impact and ROI.
+ Establish KPI frameworks and attribution models to quantifysocial’scontribution to pipeline, revenue, and customer lifetime value.
Content & Brand Strategy
+ Oversee development ofdifferentiated,insight-led content strategies tailored to platform behavior and audience segmentation.
+ Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.
+ Identifywhitespace opportunities and emerging platforms to expand reach andmaintaincompetitiveadvantage.
Community Intelligence & Reputation Management
+ Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.
+ Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.
+ Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensuretimely, aligned communication.
Analytics & Executive Reporting
+ Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.
+ Continuously test,optimize, and refine channel strategies based on performance trends and audience behavior.
+ Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.
The TOOLS you’ll bring with you:
+ Bachelor’s degree in Marketing, Communications, or related fieldrequired
+ 7+ years of progressive social media experience, including 2+ years leading a team
+ Proventrack recordof developing and executing multi-channel social strategies that drive measurable business growth
+ Demonstrated success scaling brand presence across emerging platforms
+ Strong analytical background with ability to translate data into strategic recommendations for executive leadership
+ Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)
We provide these great perks and benefits:
+ Robust health, dental and vision insurance plans
+ Generous 401 (K) savings plan
+ Education assistance
+ On-site wellness, fitness center, food, and coffee service · And many more, check out our benefits site HERE (https://www.milwaukeetool.jobs/Benefits) .
_Milwaukee Tool is an equal opportunity employer._
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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