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Brand Marketing Manager - Social Media

Techtronic Industries North America, Inc.

Milwaukee, WI

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JOB DETAILS
SKILLS
Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Positioning, Business Growth, Channel Strategies, Content Delivery/Distribution, Customer Experience, Customer Retention/Renewal, Customer Support/Service, Demand Generation, Dental Insurance, Lead Generation, Leadership, LifeTime Value (LTV), Marketing, Marketing Campaign, Marketing Communications, Mentoring, Multimedia, Multiplatform/Cross-Platform, Performance Metrics, Product Marketing, Return on Investment (ROI), Revenue Growth, Revenue Planning, Risk Management, Social Media, Social Media Marketing, Storytelling, Team Lead/Manager, Thought Leadership, Vision Plan
LOCATION
Milwaukee, WI
POSTED
6 days ago
Job Description:


Your Role on Our Team


The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand’s voice and values.


You’ll be DISRUPTIVE through these duties and responsibilities:


Leadership & Vision


+ Define and lead a multi-year social media vision and strategy aligned to overarching businessobjectives, brand positioning, and revenue growth targets.

+ Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.

+ Serve as the executive subject matter expert on social trends, platform evolution, and digital culture,advisingsenior leadership on risks and opportunities.


Growth & Demand Generation


+ Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.

+ Partner with Performance Marketing to align organic and paid social strategies,optimizingfull-funnel impact and ROI.

+ Establish KPI frameworks and attribution models to quantifysocial’scontribution to pipeline, revenue, and customer lifetime value.


Content & Brand Strategy


+ Oversee development ofdifferentiated,insight-led content strategies tailored to platform behavior and audience segmentation.

+ Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.

+ Identifywhitespace opportunities and emerging platforms to expand reach andmaintaincompetitiveadvantage.


Community Intelligence & Reputation Management


+ Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.

+ Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.

+ Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensuretimely, aligned communication.


Analytics & Executive Reporting


+ Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.

+ Continuously test,optimize, and refine channel strategies based on performance trends and audience behavior.

+ Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.


The TOOLS you’ll bring with you:


+ Bachelor’s degree in Marketing, Communications, or related fieldrequired

+ 7+ years of progressive social media experience, including 2+ years leading a team

+ Proventrack recordof developing and executing multi-channel social strategies that drive measurable business growth

+ Demonstrated success scaling brand presence across emerging platforms

+ Strong analytical background with ability to translate data into strategic recommendations for executive leadership

+ Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)


We provide these great perks and benefits:


+ Robust health, dental and vision insurance plans

+ Generous 401 (K) savings plan

+ Education assistance

+ On-site wellness, fitness center, food, and coffee service · And many more, check out our benefits site HERE (https://www.milwaukeetool.jobs/Benefits) .


_Milwaukee Tool is an equal opportunity employer._
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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About the Company

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Techtronic Industries North America, Inc.