Brand & Marketing Manager

Cherry Bekaert

Owings Mills, Maryland

JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising, Analysis Skills, Architectural Services, Best Practices, Brand Management, Brand Marketing (Branding), Budgeting, Business Development, Business Growth, Business-to-Business (B2B), Campaigns, Construction, Content Development, Content Management, Customer Relations, Driver's License, Google Analytics, Lead Generation, LinkedIn, Manufacturing, Market Entry Strategy, Marketing, Marketing Campaign, Marketing Strategy, Media Campaigns, Online Marketing, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Photography, Product Marketing, Product/Service Launch, Reporting Dashboards, Return on Investment (ROI), Sales, Sales Qualification, Search Engine Optimization (SEO), Set Goals, Social Media, Website Conversion, Website Management, Willing to Travel
LOCATION
Owings Mills, Maryland
POSTED
2 days ago
We're Hiring: Brand & Marketing Manager
Owings Mills, MD (On-Site)
$75,000–$85,000 Base Salary + Performance Bonus
Are you a marketing professional who loves building brands, creating compelling content, and driving measurable business growth?
We are looking for a Brand & Marketing Manager to lead and elevate our marketing strategy across digital channels, product launches, content creation, and lead generation. If you're equally comfortable behind a camera on a job site and behind a dashboard analyzing campaign performance, this role was built for you.
Who We Are
Our Client is a premier design-build contractor specializing in commercial stair systems, railings, structural steel, and architectural metal solutions for multi-housing renovation projects throughout Maryland, Virginia, and Washington, D.C.
We design, fabricate, and install everything in-house, helping property owners protect assets, reduce liability, and enhance resident experiences. As we continue to grow, we're investing in marketing as a key driver of our future success.
What You'll Own
Social Media Strategy & Content Creation (LinkedIn & Instagram)
Website Management & SEO Optimization
Paid Advertising (Google, LinkedIn & Meta)
Product & Service Launch Campaigns
Photography, Video, and Copy Development
Marketing Analytics, Reporting & Lead Generation
What You'll Do
Create and manage a strategic content calendar that showcases our projects, people, and expertise.
Capture engaging photo and video content from active construction sites and transform it into high-performing digital content.
Optimize website performance and drive organic traffic through SEO best practices.
Plan, launch, and manage paid media campaigns, owning budgets, targeting strategies, and performance metrics.
Develop go-to-market plans for new products, services, and offerings.
Build dashboards and report on lead volume, conversion rates, ROI, and campaign effectiveness.
Ensure brand consistency across all customer-facing touchpoints.
Collaborate closely with Sales and Estimating teams to align marketing efforts with business development goals.
What We're Looking For
3–5+ years of marketing experience (construction, manufacturing, or B2B industries preferred)
Proven success managing digital marketing campaigns, SEO, and content strategy
Strong content creation skills including photography, video, and copywriting
Experience with HubSpot, Google Analytics, Canva, Adobe Creative Suite, or similar platforms
Comfortable working in the field to capture authentic project content
Analytical, results-driven mindset with a focus on measurable growth
Self-starter who thrives with ownership and autonomy
Valid driver's license and ability to travel to project sites throughout MD, VA, and D.C.
What Success Looks Like
Increased qualified lead generation
Stronger digital visibility and market presence
Clear ROI on marketing investments
Consistent premium brand positioning across all channels
Why Join
This is an opportunity to build and scale a marketing function that directly impacts business growth. You'll have the freedom to bring ideas to life, influence strategy, and showcase some of the most impressive architectural metal and renovation projects in the Mid-Atlantic region.
Ready to make your mark?
Apply today
IND4
 

About the Company

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Cherry Bekaert