Brand Marketing Manager, Men's - 65838 - Ralph Lauren
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WELCOME
ABOUT US
YOUR CAREER
BENEFITS
FIND YOUR OPPORTUNITY
CORPORATE
RETAIL
NORTH CAROLINA CAMPUS
CURRENT EMPLOYEES
Brand Marketing Manager, Men's
Ref #
W177948
State/Region
New York
Department
Marketing
Location
United States
City
New York
Pay Range: The pay range for this job is $65000 - $129225 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
COMPANY DESCRIPTION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
Ralph Lauren is seeking a strategic and highly collaborative marketer to join the Global Brand Marketing team as Brand Marketing Manager. This role will be responsible for supporting the Global Marketing team in the development and execution of global brand campaigns for Ralph Lauren, with a focus on Menswear Brands ensuring each brand's unique identity is expressed with clarity, consistency, and cultural relevance across all consumer touchpoints.
Reporting to the Lead of Menswear, this individual will play a critical role in translating Design and Merchandising vision into compelling storytelling, driving brand heat and business impact through integrated global campaigns. The role requires a strong balance of strategic thinking and operational excellence, with the ability to navigate a highly matrixed organization and bring elevated, consumer-centric marketing to life at scale.
Success in this role will come from a deep understanding of the luxury and menswear consumer, the ability to differentiate brand narratives within a broader Menswear ecosystem, and a disciplined approach to execution across regions, channels, and platforms.
ESSENTIAL DUTIES & RESPONSIBILITIES
Brand Strategy & Campaign Development
Support the development and execution of global marketing strategies for Menswear brands, aligned with brand vision and business priorities
Translate Design and Merchandising direction into clear seasonal storytelling frameworks, campaign concepts, and activation plans
Ensure distinct and differentiated brand positioning across all Menswear brands.
Contribute to the development of consumer segmentation, targeting, and messaging strategies to drive relevance and growth
Partner with Global Strategy and Insights teams to integrate consumer, cultural, and competitive intelligence into marketing plans
Global Campaign Execution
Lead end-to-end development and execution of seasonal campaigns, from brief through launch and recap
Ensure Menswear Brands are effectively represented across key brand platforms, including global campaigns, shows, sports partnerships, and editorial moments
Partner with regional and channel teams (Digital, Social, PR, Paid Media, Retail, Wholesale, Experiential) to ensure consistent and elevated execution across all touchpoints
Develop clear creative briefs and guide internal and external teams to deliver on-brand, best-in-class content
Support the development of toolkits and guidelines to enable regional adaptation with local relevance
Cross-Functional Leadership & Collaboration
Collaborate closely with Design, Merchandising, Creative, Media, Communications, and Regional Marketing teams to bring campaigns to life
Act as a key connector across teams to ensure alignment between brand storytelling and commercial priorities
Build strong partnerships with internal creative teams and external agencies to deliver impactful and cohesive campaigns
Ensure alignment with broader Menswear strategy and integration across the full portfolio where appropriate
Planning, Operations & Communication
Support development and ongoing management of global marketing calendars, ensuring alignment across brands, regions, and channels
Lead day-to-day management of campaign timelines, deliverables, and approvals
Partner with Finance to track budgets and ensure alignment with investment priorities
Develop clear and compelling internal communications, including strategy documents, campaign briefs, and senior leadership presentations
Ensure consistent communication and alignment across global and regional stakeholders
Performance, Insights & Optimization
Track and analyze campaign performance, synthesizing insights into actionable recommendations
Partner with Insights and Analytics teams to evaluate effectiveness across channels and initiatives
Support post-campaign recaps, identifying key learnings and opportunities to continuously improve marketing impact
Maintain a test-and-learn mindset to optimize storytelling, media strategies, and consumer engagement
EXPERIENCE, SKILLS & KNOWLEDGE
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.
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Ralph Lauren is dedicated to providing a comfortable and consciosusly inclusive work enviroment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential acommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at [email protected]
For all other application support inquiries, please contact [email protected]
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