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Brand Marketing Manager - Lakeland

Publix

Lakeland, FL

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JOB DETAILS
SKILLS
Advertising, Analysis Skills, Brand Management, Brand Marketing (Branding), Business Administration, Business Analysis, Communication Skills, Computer Software, Creative Design, Customer/Client Research, Detail Oriented, Financial Analysis, Leadership, Market Segmentation, Marketing, Marketing Plan, Marketing Strategy, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, People Management, Presentation/Verbal Skills, Problem Solving Skills, Product Marketing, Strategic Planning, Team Lead/Manager, Team Player, Writing Skills
LOCATION
Lakeland, FL
POSTED
10 days ago



Required Qualifications
  • Bachelor's Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university
  • five (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experience
  • strong knowledge of consumer research principles, methodology, and analysis
  • strong knowledge of business analysis
  • knowledge of marketing planning
  • knowledge of customer segmentation
  • expert knowledge of presenting creative design
  • strategic thinker and effective collaboration skills
  • effective communication and presentation skills (written and verbal)
  • ability to interpret, analyze, and explain financial information
  • leadership and team building skills
  • high attention to detail and accuracy
  • problem solving and analytical skills



Preferred Qualifications
  • Master’s degree in Business Administration with a concentration in Marketing from an accredited university
  • seven (7) years of product or service marketing strategy development experience and five (5) years of brand marketing or brand management experience
  • advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software
  • one (1) year of Supervisory experience with responsibility over direct or indirect reports.


Marketing

About the Company

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Publix