Brand Marketing Manager

Department: Marketing

Reports To: Director, Marketing

FLSA Status: Exempt

Location: Garland, TX

OVERVIEW

The Brand Marketing Manager will lead the development, execution, and management of brand marketing initiatives across Fortified Brands and its portfolio of business units. This role is responsible for ensuring brand consistency, managing internal and external creative resources, supporting new business acquisitions, and helping position each business unit for long-term growth and scalability.

This position works cross-functionally with leadership, product management, sales, operations, ecommerce, and agency partners to develop marketing strategies, execute campaigns, manage assets, and maintain brand standards across multiple businesses and product categories.

The ideal candidate is highly organized, strategic, creative, and comfortable managing multiple brands, vendors, deadlines, and projects simultaneously in a fast-paced environment.

OUR PURPOSE

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction.

Compete as a Team – We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose – We create bold, lasting solutions that make a real impact.

Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Help drive and maintain brand strategy, messaging, and visual consistency across Fortified Brands and its business units.
• Lead and support the development and execution of marketing materials, campaigns, and digital content.
• Manage relationships with agencies, vendors, and creative partners while helping ensure projects remain on brand, on schedule, and within budget.
• Support website, social media, email, and digital marketing initiatives across multiple business units.
• Assist with marketing integration efforts related to acquisitions, asset management, and business transitions.
• Coordinate cross-functional marketing projects and help manage workflows, timelines, and priorities.
• Support trade shows, customer programs, events, and other company marketing initiatives.
• Collaborate with leadership, sales, product management, and external partners to support business objectives. 

SUPERVISORY RESPONSIBILITIES:

• This role will not have any direct reports but may have the opportunity to grow in supervisory responsibility over time.

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delay, or unexpected events.

Attention to Detail – Demonstrates thoroughness in accomplishing a task through concern for all the areas involved; carefully monitors the details of own and others’ work to ensure accuracy and quality; plans and organizes time and resources efficiently; completes all work according to procedures and standards.

Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation – Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Cost Consciousness – Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.

Initiative – Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.

Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others’ attention.

Managing Customer Focus – Promotes customer focus; ensures that organizational resources and support are focused on meeting customer needs; holds others accountable for meeting customer needs; establishes relationships with key customers; monitors customer satisfaction; develops new approaches to meeting customer needs.

Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

Project Management – Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.

Strategic Thinking – Develops strategies to achieve organizational goals; understands organization's strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Use of Technology – Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field preferred.
• 5+ years of experience in brand marketing, marketing management, or creative project management.
• Experience managing multiple brands or business units preferred.
• Strong understanding of brand strategy, creative development, and marketing execution.
• Experience managing agencies, vendors, and cross-functional projects.
• Highly organized with strong attention to detail and project management skills.
• Comfortable working in a fast-paced and evolving environment managing multiple priorities.
• Creative, strategic thinker balanced with operational discipline and strong execution skills.
• Strong communication and presentation skills.
• Strong collaborator who can work across departments and leadership levels.
• Experience with project management platforms such as Wrike, Asana, Monday.com, or similar.
• Proficient in Microsoft Office, Adobe Creative Suite, and marketing platforms.
• Tradeshow, event, or B2B marketing experience preferred.
• Experience supporting acquisitions and integrations a plus.

Certificates/Licenses/Registrations

• None

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required.

ACKNOWLEDGEMENTS: The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational needs and other factors.