Brand Manager

Job Title: Associate Brand Manager

Location: Summit NJ 07901

Duration: 06 months

Description:

This position reports to the Senior Marketing Manager of Global Innovation & Communications and is based at our Summit office (hybrid working policy).

The Associate Brand Manager, Global Innovation & Communications, will be responsible for helping shape and execute strong, purpose-led innovation pipeline & communication, anticipating trends and delivering 360 content toolkits to drive consistent brand & portfolio execution globally.

The ABM will be instrumental in helping the team identify opportunities to leapfrog competition with disruptive new products claims, communication assets & product innovations, bringing them to life through close partnerships with key cross-functional & commercial teams.

• Lead insights to action initiatives through regular monitoring & analysis of global industry trends, category & competitor landscapes and business performance (sales, trends, market share, P&L) to derive actionable business recommendations and enhance strategy & innovation efforts

• Understand and advocate for consumer needs and preferences to support everyday decisions and business actions

• Partner with Market Insights & Research to mine consumer insights and category trends relevant to innovation development

• Partner with technical cross-functional partners to deliver competitive claims, packaging designs, and brand presence at shelf to drive business continuity & and new innovations

• Partner with R&D, Supply Chain and technical cross-functional partners to lead the end to end execution of key global body innovations on-time, and with excellence

• Work with key global agencies to support the creation of 360 communication toolkits to support body business continuity & innovation launches, including digital, social, e-commerce and influencer strategy and assets

• Collaborate with key global cluster and market stakeholders to ensure all innovation initiatives are globally relevant and designed to be consistently executed across all regions

• Support budget tracking & management

• Proactively look for opportunities to expand brand passion and improve consumer experiences with the brand to deliver brand growth goals.

Required Qualifications:

What we are looking for:

• A BA/BS in Marketing or a related business field

• A minimum of 5 years of marketing, innovation, and/or sales experience is required

• Previous brand management or sales experience at CPG is required.

Desired Qualifications

• Innovation experience in Beauty or Skin Care is strongly preferred

• Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required. Experience working with Legal, Regulatory, and global partners is preferred.

• Proven ability to understand a consumer target and position a brand/project/innovation

• Works well independently while possessing strong leadership & communication skills and a demonstrated history of building collaborative, lasting relationships that deliver business results