Brand Manager, Partnerships
sweetgreen
Los Angeles, CA
BRAND MANAGER, PARTNERSHIPS
Sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we're committed to leaving people better than we found them. We're in the business of feeding people, and we're out to change what that means. Our teams are our most valuable ingredient - the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique.
The Brand Manager, Partnerships, will play an integral role in shaping Sweetgreen's future. You'll chart the path to how we show up in culture through disruptive strategy and culture-first execution. This position will bring brand stories to life through partnerships, talent collaborations, experiential activation, and cross-channel creative moments that make Sweetgreen feel more human, flavorful, and culturally fluent.
The Brand Manager, Partnerships will report into the Brand Marketing team. You'll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
As the Brand Manager, Partnerships you will:
Partnerships Strategy + Development
- Own Sweetgreen's end-to-end partnerships strategy and roadmap, spanning brand, talent, wellness, tech, lifestyle, and strategic co-marketing partners
- Identify and vet potential disruptive partners (brand, CPG, influencer), staying ahead of trends and ensuring talent aligns with brand values and ethos
- Lead outreach, negotiation, and relationship management across the partnership pipeline while managing annual partnerships budget
- Translate brand strategy into partnership filters and frameworks to guide future collaborations
Cross-Functional Integration & Measurement
- Partner across Marketing, Culinary, Retail, Loyalty, Ops, Finance, and Digital to bring partnerships to life with strategic alignment and operational excellence
- Work closely with Operations and Finance teams to scope and execute larger-scale or integrated partnerships and corresponding activations, including go-to-market planning, in-store experience, and performance tracking
- Collaborate with internal stakeholders to ensure partnerships are feasible, scalable, and deliver against brand and business goals
- Collaborate with internal legal teams to vet terms, usage rights, exclusivity, IP ownership, deliverables, and termination clauses, especially for talent, content, and co-branded activations.
- Track performance of key partnerships and activations across brand impact and business KPIs, and use insights to inform future strategy
You'll Thrive In This Role If You...
- Are deeply plugged into culture with an ability to spot signals before they become trends, and turn them into brand ideas
- Have experience building and managing brand or talent partnerships from pitch through launch
- Know how to take a campaign from insight to execution and bring teams along with you
- Have production chops and can confidently manage shoots, content creation, and vendor partners
- Love food, believe in thoughtful sourcing, and see brand as a tool for impact
Qualifications
- Minimum 4-Year degree
- Minimum 7 years in brand marketing, partnerships, content production, talent relations, or agency strategy
- Experience leading brand collaborations or talent partnerships in a fast-paced, cross-functional environment
- Background in content production and creative development across video, photo, social, and IRL activations
- Exceptional communication, relationship-building, and project management skills
- Strong instincts for culture, visual storytelling, and brand building
- Food, lifestyle, or mission-driven brand experience a plus
What you'll get:
- Competitive pay + bonus plan based on performance + equity
- Health, dental + vision insurance
- 401k
- Flexible PTO, because we respect the need for work/life harmony
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative family of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
- Complimentary sweetgreen
Come join the sweetlife!
About sweetgreen
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together
About the Company
sweetgreen
our story
Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food. We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. That’s why we’re building a transparent supply network, why we cook from scratch, and why we’re building a community of people who support real food.
We’re in the business of feeding people, and we’re out to change what that means.
our core values
These six core values embody our culture, spirit and dedication to doing what’s right. They keep us aligned and help us make decisions about everything from the food we serve to the way we design our stores.
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win, win, win
create solutions where the company wins, the customer wins, the community wins.
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think sustainably
make decisions that last longer than you will.
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keep it real
cultivate authentic food and relationships.
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add the sweet touch
create meaningful connections every day
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make an impact
leave people better than you found them.
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live the sweetlife
celebrate your passion and your purpose.
our mission
Our mission is to inspire healthier communities by connecting people to real food. We know that sweetgreen is a critical link between growers and consumers, and we feel a responsibility to protect the future of real food. To that end, we’re committed to supporting small and mid-size growers who are farming sustainably, to creating transparency around what’s in your food and where it came from, and to creating more accessibility to healthy, real food for more people. Because here at sweetgreen, impact is not an arm of our business, it is our business, and it permeates everything we do, from what we source to who we hire and how we support local communities. We want to make an impact and leave people better than we found them, and we tailor our approach in each market to reflect the needs of the community.