The Brand Manager for Lifestyle Brands oversees animal feed product lines across retail, dealer, and e-commerce channels.
Responsibilities include managing product lifecycle, analyzing market trends, supporting sales, and leading product development to ensure profitability and competitiveness.
The role requires collaboration with cross-functional teams, acting as the voice of the customer, and developing multi-year product strategies.
Qualifications include a bachelor’s degree in Animal Science, Ag Business, or Marketing, with 10+ years in brand or product management, preferably in animal feed or agriculture.
Strong analytical, communication, leadership, and organizational skills are essential, along with proficiency in MS Office and CRM.
Travel is approximately 15%, with some evening/weekend events.