Brand Manager - La Vaquita

La Vaquita represents the leading Hispanic Cheese brand in Texas with recent expansion in the Southwest. The Brand Manager, La Vaquita will help drive demand for Hispanic Dairy by creating consumer and customer demand across a set of brands, including La Vaquita and Mama Julia, in addition to control brands. Hispanic Dairy is a core priority for the business with a recent acquisitioning signaling the focus, and the brand manager will help support building out the GTM plan and develop, create, and execute marketing plans in support of long-term strategies. Accountable for helping to deliver the overall business goals, this position supports the cross-functional team across communications, innovation, packaging, and strategy development.

The role includes:

• Develop and execute marketing initiatives in support of long-term strategies that create consumer and customer demand
• Lead market analysis and play active role in GTM planning against long-term strategy to grow both retail and food service opportunities
• Lead internal team and agencies from brief writing and timeline development through execution and reporting for media, creative, social media, shopper marketing and other projects
• Partner cross-functionally with vice president of business unit, sales, supply chain, and finance to deliver topline and bottom-line business growth
• Recommend ideas and support innovation pipeline creation from research through product commercialization and support
• Manage marketing budget from recommendation through tracking
• Provide regular analysis and recommendations to guide business priorities and marketing recommendations across various KPIs
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required

About Dairy Farmers of America

Dairy Farmers of America is a global organization and the largest dairy cooperative in the United States, employing approximately 18,000 people, around the world. Through our brands and diverse product portfolio, including national brands like Borden Cheese and Plugrà Premium European Style Butter and regional brands such as Kemps, our mission is to deliver top-quality products and excellent service to our customers and consumers, and value back to the farmer families who own the cooperative. Our Chicago office is a small, diverse team, managing our consumer brands within the cheese & butter portfolio and includes team members in brand management & innovation, supply chain, product information management and more for Out of the Chicago office, we manage consumer brands with product lines that encompass butter, cheese and cultured products.