Analysis Skills, Brand Management, Brand Strategy, Business Support, Channel Strategies, Cross-Functional, Customer/Client Research, Customer/Consumer Behavior, Demographics, Franchise Management, Leadership, Licensing, Management Consulting, Market Entry Strategy, Market Research, Market Trend Analysis, Marketing, Marketing Strategy, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Product Programs, Product Support, Retail, Sales Support, Streaming Technology
Brand Management Consultant VIAJP00001518
- Hourly pay: $62/hr
- Worksite: Leading digital streaming network (Los Angeles, CA 90038 - Onsite)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 6 Month Assignment
A leading digital streaming network seeks a Brand Management Consultant to support the Global Products & Experiences Division through strategic brand management, licensing support, franchise marketing, and cross-functional leadership initiatives. This role will act as a strategic partner and department representative, leading brand planning, go-to-market strategies, consumer insights initiatives, and cross-company collaboration efforts across key franchise portfolios.
Brand Management Consultant Responsibilities:
- Support the development and execution of long-range property plans, lifecycle strategies, and go-to-market initiatives for key brands and franchises across multiple consumer demographics.
- Lead day-to-day coordination and strategic collaboration with partners across hardlines, softlines, live experiences, publishing, corporate franchise, retail, licensing, and content teams while representing the division in cross-functional and cross-company meetings.
- Analyze consumer behavior, market trends, and research insights to inform data-driven brand strategies, identify additional research opportunities, and support strategic business decisions.
- Develop, manage, and review marketing materials, pitch decks, presentations, brand plans, and sales support materials while overseeing approvals and maintaining alignment with business objectives.
- Facilitate meetings, support sell-in processes with licensing and retail partners, and contribute strategic leadership within a fast-paced, evolving environment.
Brand Management Consultant Qualifications:
- 5+ years of experience in brand management, franchise management, marketing strategy, licensing, consumer products, or related industries.
- Bachelor’s Degree or equivalent experience required.
- Licensing experience or marketing strategy experience.
- Experience supporting licensing initiatives for consumer products, toy brands, or companies such as Mattel is preferred.
- Strong strategic thinking and ability to lead cross-functional collaboration and business initiatives.
- Microsoft Office applications experience (e.g., Word, Excel), and PowerPoint skills with experience creating and managing presentations, pitch decks, and slide materials.
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