Brand / Category Manager

• Develop insight-driven brand strategies rooted in deep consumer understanding, cultural trends, and business priorities
• Write inspiring creative briefs that unlock breakthrough ideas and set a high creative standard from the start
• Lead integrated marketing plans from strategy through execution across digital, social, retail, communications, sports marketing, partnerships, and experiential
• Partner closely with Creative, Product, Marketplace, Consumer Insights, Digital, Retail Marketing, Sports Marketing, Communications, and Geography teams to bring campaigns to life globally
• Champion creative excellence throughout the process by providing thoughtful feedback and protecting the integrity of the brand vision
• Manage multiple concurrent campaigns while driving alignment across stakeholders and ensuring flawless execution
• Translate complex business objectives into clear consumer narratives that create demand and strengthen brand affinity
• Help identify new opportunities where the company can authentically intersect with sport, culture, and community
• Present work confidently to senior leadership and influence decisions through clear storytelling and strategic thinking

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 7+ years of progressive experience in consumer marketing, brand strategy, integrated marketing, or product marketing within a leading consumer brand and/or creative agency
• Proven ability to orchestrate complex, cross-functional marketing plans-connecting consumer insight, strategy, creative development, production, and execution across owned, earned, and paid ecosystems
• Experience developing integrated marketing strategies from consumer insight through creative execution
• A track record of making teams stronger through collaboration, leadership, and a willingness to jump in wherever needed
• Strong strategic thinking with the ability to uncover meaningful consumer tensions and translate them into compelling brand ideas
• Exceptional creative taste and a demonstrated ability to partner effectively with creative teams to produce world-class work
• Expertise writing clear, inspiring creative briefs that unlock impactful ideas
• Experience leading cross-functional teams across creative, digital, social, retail, communications, sports marketing, and product
• Strong understanding of production processes across multiple marketing channels and the ability to guide work from concept through launch
• Proven ability to manage multiple high-priority initiatives simultaneously in a fast-paced environment
• Experience working within large, global matrix organizations and influencing stakeholders across functions and geographies
• Outstanding communication, presentation design, and storytelling skills
• High attention to detail with strong organizational and project management capabilities
• Passion for athletes, running, sport, and culture, with a deep curiosity for consumer behavior and emerging trends