Brand Ambassador

Job Title: Brand Journalist & Editorial Director

We are a premier Home Services company in Trussville, AL, currently transitioning from traditional advertising to a trust-based media model. We aren't looking to "run ads"; we are looking to report the truth about our industry. We need a seasoned storyteller to act as our lead investigative reporter and editorial chief, turning the complex world of HVAC into clear, compelling, and educational stories that build radical trust with our community.

The Role (Who You Are): You are, first and foremost, a writer and interviewer. You likely have a background in broadcast news, print journalism, or professional editorial management. You have a "nose for news" and an obsession with clarity. You don't need to know how to run a camera—we have a full-time videographer for that. Your job is to be the Producer. You find the story, interview the experts, write the script, and ensure the final "report" (whether a blog or a video) is accurate, authoritative, engaging and formatted in a way that makes Google bots happy for website SEO.

Your Primary Objectives:

• The Investigative Beat: You will "embed" yourself with our Subject Matter Experts (technicians and leadership). You’ll conduct deep-dive interviews to extract technical knowledge and translate it into "The Big 5" educational topics our customers care about.
• Editorial Roadmap: You will own the master editorial calendar. You decide what stories we tell, when we tell them, and why they matter to the Birmingham community.
• Scripting & Storyboarding: You are the "Writer-Producer." You provide the narrative structure and scripts for our full-time videographer, ensuring every video has a professional, news-driven arc.
• Educational Writing: You will be responsible for high-level long-form writing, including educational guides, deep-dive blog posts, and trust-based email narratives.
• Narrative Integrity: You serve as the "Editor-in-Chief," ensuring every piece of communication from our brand meets a high standard of journalistic integrity and educational value.
• CRM Integration: You will conduct interviews with all the staff to build 1 to 1 employee Bio's that will be used within our CRM as well as be listed in the online Blogs to give the readers insight into who the Subject Matter Experts are.

Required Experience:

• Journalistic Pedigree: Proven experience in news writing, broadcast production, or professional journalism. You know how to meet a deadline and tell a story with a hook.

• The "Natural Interviewer": You can talk to anyone. You know how to ask the "second and third" questions to get past the surface-level answers.

• Editorial Logic: You understand how to organize information so it is easy to consume. You can take a 30-minute technical explanation and turn it into a 500-word masterpiece of clarity.

• Mastery of Tone: You can write in a way that sounds human and authoritative, avoiding "corporate speak" or "salesy" fluff, and can make the content easy for all walks of people to understand.

Why Join Us? You’ll have the stability of an established market leader and the creative thrill of building a private media wing. You won't be "making social media posts"; you will be building a library of high-value information that changes how an entire industry is perceived. You bring the words and the strategy; we provide the full-time technical video support to bring your vision to life.

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