Position Summary
The Book Blast Product Marketing Manager is responsible for the communication, creative development, and ongoing optimization of the Book Blast program.
This role serves as the marketing owner of Book Blast, overseeing how the program is positioned, communicated, experienced and improved year over year. The Product Marketing Manager works cross-functionally with Customer Success, Sales, Operations, Creative, Technology and Marketing teams to ensure Book Blast continues to deliver strong results for schools while helping more students build home libraries.
The ideal candidate combines product thinking, marketing strategy, customer insight, and performance optimization to continually improve participation, engagement, and literacy outcomes.
Key Responsibilities
Serve as the marketing manager of the Book Blast program.
Responsibilities include:
- Program positioning and messaging
- Annual program planning
- Product enhancement recommendations
- Reading engagement initiatives
- Childcare and middle school program evolution
- Parent education strategy
- Seasonal campaign development
- Program roadmap input
- Partner with leadership and cross-functional teams to identify opportunities for innovation and growth.
Communication Strategy
Own the communication framework that supports Book Blast participation and engagement.
Responsibilities include:
- Parent email communications
- Parent SMS communications
- Principal communications
- Teacher communications
- Sponsor communications
- Landing page messaging
- FAQ development
- Communication calendars
- Seasonal messaging updates
- Ensure all communications are clear, compelling, and aligned with program goals.
Creative & Content Development
Lead the development of customer-facing Book Blast marketing assets.
Responsibilities include:
- Treasure Maps
- Flyers
- Posters
- Launch materials
- Parent videos
- Explainer videos
- Social media content
- Email creative
- School toolkits
- Event collateral
- Reading engagement materials
- Develop creative briefs and partner with internal and external creative resources.
Performance Optimization
Identify opportunities to improve program performance across all Book Blast events.
Primary focus areas include:
- Registration rates
- Treasure Map completion rates
- Contribution rates
- Parent understanding
- Student engagement
- Communication performance
- Use data and customer insights to drive continuous improvement.
Incentive & Engagement Strategy
Develop and optimize participation drivers throughout the Book Blast experience.
Responsibilities include:
- Reading engagement concepts
- Seasonal themes
- Student motivation programs
- Teacher motivation programs
- Treasure Chest promotions
- Drawing concepts
- Recognition programs
- Evaluate new ideas and measure their effectiveness.
Testing & Learning
Own the testing roadmap for Book Blast communications and engagement programs.
Areas of focus include:
- Subject lines
- Calls-to-action
- Communication cadence
- Videos
- Landing pages
- Incentives
- Messaging frameworks
- Creative concepts
- Parent education content
- Translate learnings into actionable program improvements.
While Customer Success owns school relationships and retention, this role owns the marketing systems, communications, creative assets, and engagement strategies that support successful events.
Innovation
- Embraces an AI-first mindset by proactively identifying opportunities to leverage AI.
- Evaluates emerging AI tools and capabilities, recommending and adopting solutions that enhance marketing effectiveness and operational efficiency.
- Applies critical thinking and professional judgment to validate AI-generated content, ensuring accuracy, and brand alignment.
- Collaborates with cross-functional teams to identify and implement AI-driven solutions that improve customer experience and business performance.
- Continuously develops AI proficiency by staying informed of evolving technologies.
Key Metrics
This role is accountable for improving:
Participation Metrics
- Registration rate
- Treasure Map completion rate
- Participation rate
- Average books earned per student
Engagement Metrics
- Email open rates
- Click-through rates
- SMS engagement
- Video engagement
- Landing page conversion rates
Program Metrics
- Parent understanding
- Sponsor satisfaction
- Student engagement
- Program adoption of new initiatives
Qualifications
Required Experience
- 4+ years of marketing experience
- Experience developing integrated marketing campaigns
- Strong copywriting and messaging skills
- Experience managing creative projects and vendors
- Experience analyzing campaign performance and customer behavior
- Experience working cross-functionally to drive business outcomes
Preferred Experience
- Product marketing experience
- Education, literacy, fundraising, or event-based marketing experience
- Email marketing experience
- Customer journey optimization experience
- A/B testing experience
- Creative development
- Project management
Benefits:
- 401(k)
- Dental insurance
- Vision insurance
- Health insurance
- Flexible Spending Account/Health Savings Account
- Supplemental benefits (critical illness, accident, & hospital indemnity)
- Employee assistance program
- Internet stipend
- Company paid life insurance + buy-up option
- Company paid short-term & long-term disability insurance
- 13 paid holidays throughout the year
- Paid Time Off
- Paid Volunteer Time Off
- Work from home
Pay
This is a full-time salaried role with a compensation fo $80,000/year.
Work Location
This is a work from home position.