Blog Content SEO Writer

Job Title: Contract SEO Blog Writer (Commercial Fitness Industry)

About the Client and RoleOur client, a top health and fitness brand in the commercial fitness equipment space, is seeking an experienced SEO Blog Writer to produce long-form, search-optimized articles based on detailed content briefs. The writer will translate topic outlines, keyword targets, and competitive insights into clear, operator-focused content, while sourcing supporting visuals from the client's digital asset library.

Responsibilities

• Write 1,400-2,200 word SEO blog articles based on provided briefs, outlines, and keyword hitlists.
• Incorporate on-page SEO best practices (headings, meta structure, internal links, anchor text, etc.) while maintaining a clear, professional tone tailored to B2B audiences.
• Conduct light industry and competitor research to add credible insights, examples, and relevant keyword variations.
• Source and recommend supporting images or video from the client's digital asset management (DAM) system to align with each article.
• Follow brand voice, formatting, style, and citation guidelines, including consistent use of headers, bullets, and internal links.
• Collaborate with the client's marketing stakeholders on revisions, optimizations, and periodic content refreshes as needed.

Engagement Details

• Contract, fully remote (U.S.-based preferred).
• Duration: 9 months, with potential to extend based on performance and pipeline.
• Hours: Approximately 10-20 per week.
• Volume: Initial backlog of multiple briefs, followed by an estimated 1-4 articles per month depending on pipeline.
• All content briefs, SEO guidelines, and brand resources will be provided by the client.
• Pay range $35-55/hr depending on experience

Qualifications

• 3+ years of experience as an SEO content writer, blog writer, or copywriter.
• Proven ability to write structured, long-form content (1,500-2,000+ words) from detailed briefs and keyword plans.
• Strong understanding of keyword intent, readability, and on-page SEO best practices.
• Experience writing for B2B audiences; familiarity with commercial fitness, wellness, or equipment/industrial topics is a plus.
• Ability to adapt writing style to align with an established brand voice and global marketing standards.
• Comfortable working with marketing stakeholders for feedback, editing, and approvals.The pay for this W-2 position ranges from $35-55 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.#LI-NH1
• 3+ years of experience as an SEO content writer, blog writer, or copywriter.
• Proven ability to write structured, long-form content (1,500-2,000+ words) from detailed briefs and keyword plans.
• Strong understanding of keyword intent, readability, and on-page SEO best practices.
• Experience writing for B2B audiences; familiarity with commercial fitness, wellness, or equipment/industrial topics is a plus.
• Ability to adapt writing style to align with an established brand voice and global marketing standards.
• Comfortable working with marketing stakeholders for feedback, editing, and approvals.The pay for this W-2 position ranges from $35-55 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.#LI-NH1

We are an Equal Opportunity Employer that values diversity in our workplace. We welcome all qualified applicants regardless of race, color, sex, age, religion, national origin, physical or mental disability, pregnancy, marital status, veteran or military status, genetic information or sexual orientation.