Ben & Jerry's US Digital Commerce Manager

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
 
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. 

Department: NA Brand Operations

Reports To: B&J Head of Marketing Operations, NA

Location: South Burlington, VT

Terms & Conditions: Full-Time

Ben & Jerry’s:

Ben & Jerry’s Homemade Inc., founded in 1978 in Burlington, Vermont by friends Ben Cohen and Jerry Greenfield, is a wholly owned subsidiary of The Magnum Ice Cream Company as of 2025. With a unique structure including Ben & Jerry’s Board of Directors, who support the company in advancing its social mission while maintaining brand integrity. An iconic brand, with annual turnover exceeding €1 Billion, Ben & Jerry’s aims to double its business and expand its global impact. Our mission thrives on balancing growth with our grassroots and activist spirit, ensuring we remain a purpose-led organization with a connected 3-part mission.

THE ROLE:

The role of the US Digital Commerce (dCom) Manager is to deliver strong consumer-facing and promotional dCom campaigns by acting as a hub for key business stakeholders to ensure strategic and executional alignment. The primary areas of focus include:
• dCom Advertising Campaigns
• Digital and Traditional Consumer Promotions
• US dCom Tech Ecosystem Maintenance
• dCom Business and Marketing Program Reporting
• Engine for dCom Innovation
• dCom Retailer/Customer Strategy & Execution
• White Space/New Channel dComm Opportunities

A successful US Digital Commerce Manager will work in lock step with brand, digital, & customer marketing teams to translate dCom strategies into impactful programs and campaigns through engagement with creative, media, web, trade, retailer, and shopper teams across Ben & Jerry’s and The Magnum Ice Cream Company. In addition, the US Digital Commerce Manager will act as primary conduit to internal and external stakeholders regarding performance and insights for US dCom priorities.

The US Digital Commerce Manager will partner with digital and technology teams to ensure a seamless path to purchase experience and wider dCom technology ecosystem that extends outside of owned digital properties and into external properties and the digital shelf. This includes brand.com, e-retailers, on-demand platforms, and other such properties.

WHAT YOU'LL BE RESPONSIBLE FOR:

• Under the leadership of the Global Digital Commerce Manager & North America Senior Brand Operations Manager develop holistic US Digital Commerce strategy and plans for the year.
• Manage timelines and program execution in cross-functional working groups with digital, brand, shopper, trade, web, and creative teams to ensure delivery of successful dCom campaigns
• In alignment with US Digital Marketing Manager, manage the execution of dCom advertising campaigns including media plans, spec sheets, optimization, and reporting.
• Advocate for integration of dCom shoppability and low-funnel marketing tactics into execution for all brand advertising campaigns
• Facilitate creative development for campaigns aligned with media plans in coordination with brand, creative, media, and agency teams to effectively communicate priorities to our audience
• Drive always on e-commerce tactics and innovation: SEM, in-app presence, Search, Paid Social, web
• Partner closely with US Brand Operations Manager & Senior Manager Digital Commerce & Shopper Marketing on holistic consumer promotions strategy & execution across channels
• Coordinate with key third party groups including vendors, TMICC legal, agencies, and Retailer teams as needed to complete relevant projects 
• Act as primary partner to digital and technology for US path to purchase journey on brand.com website including maintenance of BIN tools, SKU accuracy, retailer alignment and other elements of the eCommerce footprint.
• Monitor and report on day-to-day key digital metrics across all relevant dCom channels and campaigns including: site activity and conversion, campaign performance, and any promotional redemption & sales data (ROAS, CTR, CVR, POS etc)
• Partner with wider Brand Operations team to ensure dCom considerations are surfaced in context of Consumer Promotion budgets and tracking
• Partner with TMICC Portfolio digital and shopper teams on Retail level strategies, execution, and reporting
• dCom asset library maintenance – briefing, auditing, gap closing
• Execution of harmonized 7OA & Brand-own Search/Keywording & copy content development
• Liaison with TMICC Legal and External Affairs when necessary.
• Additional Marketing project management and support to be assigned as necessary.

WE'RE LOOKING FOR SOMEONE WHO…

• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organization
• Values collaboration, clarity and low-ego ways of working
• Experience: Minimum of 3-5 years in digital marketing, brand marketing, or dCom role with demonstrated success of managing development of marketing campaigns.
• Experience managing agencies and vendors
• Demonstrated understanding of and experience in paid media, marketing technology, web development, dCom platforms, SEO/SEM, consumer promotions, and shopper programs.
• Education: Bachelor’s degree in business, or a related field.
• Project Management: Project management skills and initiative are required, global experience preferred. Ability to manage projects through complex stakeholder environments and competing priorities
• Communication Skills: Excellent verbal and written communication skills, with ability to effectively communicate with internal and external stakeholders.
• Problem-Solving: Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Cultural Competence: Experience working in a global environment and understanding cultural differences and their impact on business operations.
• Core Values: Commitment to integrating Ben & Jerry’s core values into all aspects of the role, ensuring alignment with the company’s mission and vision.

WORK ENVIRONMENT:

• Hybrid / South Burlington – minimum three days per week in South Burlington office. Travel expected for this position is less than 20% of the time, though may vary.

WHAT YOU'LL GET:

Alongside meaningful work and strong development, we offer a reward package that typically includes:

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Medical, dental and (where applicable) vision coverage
• Health and wellbeing support, including employee assistance programs and wellness initiatives
• Health-related savings and spending accounts
• Retirement savings programs with a competitive matching plan
• Additional employee perks (e.g., corporate discounts, commuter or learning support)

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact

- Free to move fast, experiment and challenge how things are done

- Continuous learning and development as the business grows

- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.