Sign upLog in

Banner Ad Specialist

Mindlance

North Chicago, IL

Apply
JOB DETAILS
SKILLS
A/B Testing, Advertising Agencies, Banner Advertising, Biotech and Pharmaceutical, Business Skills, Cloning, Communication Skills, Content Development, Customer Service Management, Customer Support/Service, Functional Testing, Graphic Design, Interpersonal Skills, Leadership, Marketing, Multitasking, Online Marketing, Presentation/Verbal Skills, Project/Program Management, Sales Management, Testing, Writing Skills
LOCATION
North Chicago, IL
POSTED
7 days ago
Description:
What are the top 3-5 skills, experience or education required for this position:
Project management
Account management
Design
Customer Service
Business Acumen

The Digital Lab Banner Ad Specialist is part of the Digital Lab Banner Ad team and will be responsible for creating and routing iterative banner content for US Commercial marketing teams.

Responsibilities include:
Create iterative banner content for A/B tests using the banner platform by leveraging existing banners, cloning the existing banners, and building test and learn content to improve our engagement rates.
Share banner content testing ideas with Digital Lab Omnichannel Strategists and brand marketers to gain alignment before submitting for review.
Partner with the internal agency when any graphic design files need updating.
Route banners created through the Material Review Process to gain approval before handoff to the media deployment agency/team. This includes serving as Project originator for review process and functional testing in highly regulated environment.
Update banner inventory for brands you’re supporting so we have an enterprise view of all the types of banners and recommend if a new enterprise banner template should be created for all brands to leverage.
Provide enhancement ideas and any issues with the banner content creation tool to the banner product owner to inform the enhancement roadmap.
Participate in agency feedback sessions to gain exposure to other advertising agencies using the tool

Key Leadership Competencies:
Positive “all for one” approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the “essence” and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications:
Bachelor’s Degree in Graphic Design, Business or Marketing or equivalent experience
Banner Ad Marketing Experience including creating, building, and executing banners
Digital marketing or interactive agency experience is a plus
Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.
Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
Excellent written, verbal, and interpersonal communication skills
Experience in Pharma preferred but not required.

EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

About the Company

M

Mindlance