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AVP, Marketing & Communications

iMPact Business Group

Sarasota, FL

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JOB DETAILS
SKILLS
Actuarial Skills, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Budget Management, Budgeting, Business Growth, Business Strategy, Business Support, Campaigns, Channel Marketing, Channel Strategies, Competitive Analysis/Strategy, Conferences, Continuous Improvement, Contract Negotiation, Corporate Communications, Corporate Messaging, Cross-Functional, Customer/Client Research, Data Analysis, Distribution Channel, Enterprise Marketing, Finance, Leadership, Legal, Market Entry Strategy, Marketing, Marketing Campaign, Marketing Communications, Marketing Communications Strategy, Marketing Metrics, Marketing Presentation, Marketing Strategy, Marketing/Promotional Messaging, Marketing/Sales Collateral, Mentoring, Multiplatform/Cross-Platform, Operational Support, Operations Processes, Partner Sales, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Product Marketing, Product Positioning, Product Programs, Product/Service Launch, Quality Management, Regulatory Compliance, Regulatory Requirements, Resource Management, Revenue Growth, Revenue Planning, Sales, Sales Support, Sales Tools, Scalable System Development, Strategic Planning, Systems Scalability, Team Building, Underwriting, Vendor/Supplier Management, Vendor/Supplier Planning, Vendor/Supplier Relations
LOCATION
Sarasota, FL
POSTED
30+ days ago
Assistant Vice President (AVP), Marketing & Communications
Sarasota, FL
M-F 830a-530p 
Occasional Travel Reqd
Our client is seeking an accomplished and forward-thinking Assistant Vice President (AVP), Marketing & Communications to lead enterprise-wide marketing strategy, brand development, communications, and go-to-market execution across a growing portfolio of companies, products, and business initiatives. This is a highly visible executive leadership role that will play a critical part in driving organizational growth, supporting expansion into new markets, launching new business entities, and elevating the company's overall market presence.
Reporting directly to the Chief Executive Officer, the AVP will serve as the senior leader responsible for both the strategic direction and day-to-day leadership of the Marketing & Communications function. The ideal candidate is equal parts strategist, builder, and operator - someone who can develop high-level enterprise initiatives while also creating scalable systems, leading high-performing teams, and driving measurable business results.
This opportunity is well-suited for a marketing executive with deep experience in brand architecture, product marketing, executive communications, digital strategy, and organizational leadership within a complex or rapidly growing environment.
Key Responsibilities
Enterprise Marketing Strategy & Leadership
  • Develop and execute a comprehensive enterprise-wide marketing and communications strategy aligned with corporate growth objectives
  • Serve as a strategic advisor to executive leadership on market opportunities, competitive positioning, expansion initiatives, and brand strategy
  • Establish KPIs, reporting frameworks, and performance metrics to evaluate marketing effectiveness and business impact
  • Align marketing initiatives with broader organizational goals, revenue targets, and long-term growth strategies
Multi-Company Brand Architecture & Governance
  • Lead the development and oversight of brand architecture across multiple companies, products, and affiliated entities
  • Define brand hierarchy, positioning strategies, naming conventions, and messaging frameworks
  • Establish and maintain brand governance standards to ensure consistency, differentiation, and compliance across all channels
  • Partner with Legal and Compliance teams to ensure all communications and marketing materials align with regulatory requirements
Product Launch & Go-to-Market Strategy
  • Lead end-to-end go-to-market strategy and execution for new products, services, and business lines
  • Collaborate cross-functionally with Product, Underwriting, Actuarial, Sales, and executive leadership teams
  • Oversee product positioning, messaging development, launch planning, and campaign execution
  • Drive product adoption, market engagement, and revenue growth through strategic marketing initiatives
New Company & Market Expansion Initiatives
  • Lead marketing strategy and execution for the launch of new companies and affiliated business entities
  • Develop scalable launch frameworks, playbooks, and operational processes to support repeatable market expansion efforts
  • Ensure new entities align with enterprise strategy while maintaining distinct market positioning and brand identity
Product Marketing & Sales Enablement
  • Build and lead product marketing capabilities including competitive analysis, customer insights, positioning, and messaging
  • Develop sales enablement tools, training resources, presentations, and marketing collateral to support distribution channels
  • Partner closely with Sales leadership to support acquisition, retention, engagement, and growth initiatives
Communications Strategy & Executive Messaging
  • Oversee all internal and external communications initiatives, including executive communications and stakeholder engagement
  • Ensure clear, consistent, and high-quality messaging across all communication platforms and channels
  • Support executive leadership with strategic presentations, messaging development, and corporate communications initiatives
Digital, Content & Channel Strategy
  • Lead the development and execution of integrated multi-channel marketing campaigns across digital, web, content, and social platforms
  • Expand brand visibility, engagement, and audience reach through innovative marketing strategies
  • Utilize analytics, customer insights, and market intelligence to optimize campaign performance and inform strategic decisions
Organizational Leadership & Team Development
  • Build, mentor, and lead a high-performing Marketing & Communications team
  • Create scalable organizational structures, workflows, and operational processes to support business growth
  • Foster a culture of accountability, collaboration, innovation, and continuous improvement
  • Oversee external agencies, consultants, and strategic vendor relationships
Budgeting & Vendor Management
  • Develop and manage enterprise marketing budgets aligned with strategic priorities and business objectives
  • Oversee vendor partnerships, agency relationships, and contract negotiations in collaboration with Finance and Legal
  • Ensure effective resource allocation while maintaining high-quality deliverables and operational efficiency
Events, Engagement & Brand Experience
  • Provide leadership and oversight for conferences, enterprise events, agent engagement initiatives, and recognition programs
  • Ensure all events and experiences reinforce brand identity and support broader business objectives
Data, Insights & Performance Management
  • Establish a data-driven marketing function with strong analytics, reporting, and performance tracking capabilities
  • Deliver executive-level insights, recommendations, and strategic reporting to leadership
  • Continuously improve marketing performance through data analysis, customer insights, and market intelligence

About the Company

i

iMPact Business Group

Working with iMPact

 

Here at iMPact we have helped connect candidates to opportunities available in Information Technology, Accounting/Finance, Engineering, and Business Process/Administration. We have full-time, part-time and contract positions available in Michigan, Florida as well as nationwide.

 

Our headquarters is located in Grand Rapids, MI and we also have an office in Tampa, FL. When you’re working with us, one of our experienced recruiters will connect you with matching opportunities and they will be there every step of the way to help you through the application, interviewing and onboarding process to ensure success.

 

To connect with one of our recruiters, submit your application for one of our open positions, or visit our website www.impactbusinessgroup.com to submit your resume for general consideration. We look forward to hearing from you!

COMPANY SIZE
100 to 499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2004
WEBSITE
https://impactbusinessgroup.com