PRODUCT SPECIALIST
TRAINING WILL INCLUDE:
Utilization of Customer Retention Management system (CRM)
Step by step guidance on customer interaction
Daily Tasks
Product training
Business Development Center (BDC)
Online Manufacturer Training
Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
Understanding of paperwork
Importance of Customer Satisfaction Index (CSI)
Conflict resolution
Inner workings of the automobile business
Delivery process
Customer follow up process, appointments
Finance and Insurance (F&I) products
Visit other dealerships
NON-NEGOTIABLE
REQUIREMENTS AND STANDARDS
INDIVIDUAL
STANDARDS
The Product Specialist Must:
Be a College Graduate with a Bachelor's degree (may be eligible in last two semesters)
Possess the character and appearance standards of your specific dealership
Maintain a positive, wholesome attitude towards life and the sales profession
Engage in some kind of self-improvement program regularly
Get along well with other employees of the dealership
WORK ORGANIZATION
STANDARDS
The Product Specialist Must:
Know how to set objectives or quotas and how to figure a method or program of action to reach those goals
Come to work each day with a plan of work for the day
Have a positive owner-follow-up system
Ability to be openly communicate with management
KNOWLEDGE STANDARDS
The Product Specialist Must:
v Learn why people buy and how to meet the needs of various types of customers
Know the company sales and credit policies
Have a thorough product knowledge of your own products and a general knowledge of competitive products
Follow a sales plan with every customer