CURTIS AUTO GROUP

Automotive General Manager

Job Description

Position Title: General Manager (GM)

Department: Executive Management

Reports To: Dealer Principal / Executive Leadership Team

POSITION SUMMARY

Curtis Auto Group is seeking an experienced, results-driven Automotive General Manager to oversee all aspects of dealership operations. The General Manager is responsible for driving profitability, operational excellence, customer satisfaction, employee development, and market share growth across all departments.

The GM serves as the senior operational leader of the dealership and is accountable for achieving financial objectives while maintaining the highest standards of customer experience, manufacturer compliance, and team performance. This position requires strong leadership, strategic planning, financial acumen, and a proven track record of success in automotive retail management.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Executive Leadership

• Lead and manage all dealership operations including Sales, Used Vehicles, Finance & Insurance, Service, Parts, and Administration.
• Recruit, develop, mentor, and retain high-performing department managers and staff.
• Establish clear performance expectations and accountability measures for all departments.
• Foster a culture focused on integrity, teamwork, customer service, and continuous improvement.
• Conduct regular management meetings to review dealership performance and strategic initiatives.
• Promote Curtis Auto Group’s mission, values, and commitment to operational excellence.

Financial Management

• Achieve dealership profitability objectives and annual business plans.
• Review monthly financial statements and departmental performance reports.
• Monitor and improve key financial metrics including:
  • Net Profit
  • Variable Gross Profit
  • Fixed Operations Gross Profit
  • Service Absorption
  • Expense Management
  • Return on Assets
• Develop and manage annual operating budgets.
• Identify opportunities to increase revenue while controlling expenses.
• Ensure accurate forecasting and inventory management.

Sales Operations

• Oversee all new and used vehicle sales activities.
• Monitor inventory levels, aging, acquisition strategies, and pricing.
• Ensure compliance with Curtis Auto Group sales processes and manufacturer requirements.
• Drive lead conversion, appointment show rates, closing ratios, and customer retention.
• Support Finance & Insurance operations to maximize profitability and customer value.
• Analyze market conditions and competitive trends to improve market share.

Fixed Operations Management

• Direct Service and Parts departments to achieve profitability and customer retention goals.
• Monitor:
  • Service Absorption
  • Effective Labor Rate
  • Technician Productivity
  • Technician Efficiency
  • Customer Pay Sales
  • Parts Gross Profit
  • Warranty Performance
• Ensure efficient workflow and operational excellence throughout fixed operations.
• Support training and development initiatives for technicians, advisors, and parts personnel.

Customer Experience

• Maintain exceptional Customer Satisfaction Index (CSI) performance.
• Address and resolve escalated customer concerns promptly and professionally.
• Promote a customer-first culture throughout the organization.
• Monitor online reputation management and customer feedback platforms.
• Ensure compliance with Curtis Auto Group customer experience standards.

Compliance and Risk Management

• Ensure compliance with all federal, state, local, and manufacturer regulations.
• Maintain adherence to employment laws, safety standards, and company policies.
• Oversee audits related to sales, F&I, accounting, service, and warranty operations.
• Protect dealership assets and maintain operational controls.

Strategic Planning

• Develop and execute short-term and long-term growth strategies.
• Analyze market opportunities and competitive conditions.
• Collaborate with executive leadership on expansion initiatives and operational improvements.
• Lead change management efforts and process improvement projects.

PERFORMANCE EXPECTATIONS

The General Manager will be evaluated based on:

Financial Performance

• Total Dealership Net Profit
• Departmental Gross Profit Performance
• Expense-to-Gross Ratios
• Operating Margin

Sales Performance

• New Vehicle Sales Volume
• Used Vehicle Sales Volume
• Front-End Gross Profit
• Market Share
• Inventory Turn
• Inventory Aging

F&I Performance

• Finance Penetration
• Product Penetration
• Per Retail Unit (PRU)
• Compliance Standards

Fixed Operations Performance

• Service Absorption
• Labor Gross Profit
• Parts Gross Profit
• Customer Retention
• Technician Productivity

Customer Experience

• CSI Scores
• Online Reputation Ratings
• Customer Retention Metrics
• Complaint Resolution

Team Development

• Employee Retention
• Leadership Development
• Training Participation
• Culture and Engagement

REQUIRED QUALIFICATIONS

• Minimum 7-10 years of progressive automotive retail management experience.
• Previous General Manager, General Sales Manager, or Fixed Operations leadership experience preferred.
• Proven history of achieving profitability and growth objectives.
• Strong understanding of dealership financial statements.
• Demonstrated ability to lead multiple departments effectively.
• Excellent communication, coaching, and leadership skills.
• Strong analytical and problem-solving abilities.
• Valid driver’s license and acceptable driving record.

PREFERRED QUALIFICATIONS

• Multi-franchise dealership experience.
• Experience with CDK, Reynolds & Reynolds, Dealertrack, Tekion, or similar dealership systems.
• Advanced financial statement analysis experience.
• Proven success in both variable and fixed operations leadership.

PHYSICAL REQUIREMENTS

• Ability to work extended hours as business demands require.
• Frequent walking throughout dealership facilities.
• Ability to operate motor vehicles.
• Occasional lifting up to 25 pounds.

COMPENSATION AND BENEFITS

Curtis Auto Group offers a competitive executive compensation package including:

• Base Salary
• Performance-Based Incentive Compensation
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off
• Paid Holidays
• Company Vehicle (where applicable)
• Professional Development Opportunities

EQUAL OPPORTUNITY EMPLOYER

Curtis Auto Group is an Equal Opportunity Employer committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected classification under applicable law.