Audience Editor, Chron

HNP Houston Chronicle

Houston, TX

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JOB DETAILS

SKILLS

Artificial Intelligence (AI), Audience Development, Best Practices, Communication Skills, Content Development, Copy Editing, Data Analysis, Facebook, Google Search Engine, Journalism, Leadership, LinkedIn, Marketing, Media Schedule, Multiplatform/Cross-Platform, News Reporting, Newsletter, Newsroom, Performance Analysis, Promotional Programs, Restaurant, Search Engine Optimization (SEO), Social Media, Sports, Strategic Planning, Target Marketing, Team Building, Team Lead/Manager, Trend Analysis, Video Editing, Video Production, Writing Skills, YouTube

LOCATION

Houston, TX

POSTED

2 days ago

Job Description

Audience Editor

Chron | Houston, TX

Full-time | Digital • Audience • Social • Video

Chron is chasing Texas-sized audience growth. We need an editor who knows how to make sharp journalism travel farther-across social platforms, search, newsletters and video-while building deeper, more direct relationships with Texans who come to Chron for news, culture and everyday curiosity.

Chron's next Audience Editor will drive great content to new heights both on- and off-platform, grow our most loyal audience and find ways to reach new ones. The ideal candidate has read Chron, understands the brand-sharp, fresh and unmistakably Texan-and brings a strategic-first mindset with the hands-on fluency to execute. This role is the connective tissue between editorial ambition and audience reach.

Responsibilities

Audience strategy

Develop audience growth strategies across social, video, newsletters and emerging platforms while leading a team of two audience producers
Create promotion plans for special editorial initiatives that include site, social, video, newsletter and search optimization efforts
Develop audience plans for major initiatives and fast-moving Texas moments-from RodeoHouston and severe weather to elections, sports, restaurants, travel and statewide projects
Analyze data to track performance, identify trends and opportunities, and pivot strategy to meet audiences where they are
Help run morning editorial meetings by sharing pacing and trending search terms, and recommending story opportunities based on known audience interests

Social & content

Create and publish compelling content (text, images, video, etc.) that engages and grows Chron's social following, inspires shares, drives visits back to the site and supports subscriber and newsletter growth
Manage Chron's social media platforms, including but not limited to Facebook, Instagram, TikTok, YouTube, Nextdoor, X, Bluesky, Threads and LinkedIn
Monitor and respond to audience inquiries, comments and complaints on social media and work with editorial leadership to address them
Advise reporters and editors on the latest social trends, content ideas that come in through social and search, and how to write and optimize for each platform

Video

Own and refine Chron's off-platform video strategy, including helping reporters and editors identify when video is the best way to tell their story
Shoot and edit short-form vertical video; develop and post social video to Chron's site and social channels
Build the team's overall fluency in video production, social strategy and AI optimization

Cross-team collaboration

Collaborate with editors, reporters and other key stakeholders on promotion plans and special campaigns
Stay up to date on trends and best practices in video, search and social media

Qualifications

3+ years of relevant experience in audience, social or video publishing strategy, with people-management experience preferred
A degree in journalism, communications, marketing or a related field, or equivalent professional experience
Strong understanding of Houston and Texas, and good instinct for stories that could travel statewide
SEO experience, including the ability to use search trends, Google Discover/Google News signals and audience data to identify coverage opportunities
Strong social and video fluency, especially across Facebook, Instagram, TikTok, YouTube, Reddit and Nextdoor
Ability to shoot and edit vertical video; experience with CapCut, Canva or similar tools
Strong writing, copy editing and communication skills, including the ability to write social copy in Chron's voice with accuracy, clarity and Texas wit
Excellent news judgment, including comfort with breaking news and knowing when to escalate decisions to newsroom leadership
AI fluency and curiosity-able to use AI to find audience insights, simplify tasks and find efficiencies, while understanding that AI is no substitute for human judgment and verification
Experience with social media scheduling tools, analytics platforms and performance reporting
Flexibility and adaptability in a fast-paced, always-on news environment

This person is empowered to act independently on:

Writing social copy, designing visual builds and posting stories to social platforms
Developing and posting social video to Chron's site and social channels
Sharing pacing data with the newsroom and surfacing trending terms that are a good fit for Chron to pursue
Newsletter content mix and when to issue site alerts

This person defers to editorial leadership for:

Long-term social, search and audience strategy decisions
Sensitive breaking news alert messaging

Measures of Success:

Maintaining and growing healthy audience referral channels (search, social, newsletters, Google News, etc.)
Increasing followers and engagement (shares, comments, saves) across social platforms
Driving traffic from social, search and newsletters back to Chron content on site
Supporting subscriber and newsletter growth
Overall increase of unique in-DMA audiences
Overall increase of repeat visitors from target growth markets within Texas

The most challenging parts of this role:

Identifying areas of opportunity-content development recommendations that match audience wants, or trending search terms ripe for Chron to own
Continuously testing new ideas and being open to pivoting in a changing media landscape to keep audience channels strong
Understanding audience habits deeply enough to craft a strategy that retains loyal readers while developing new ones across Texas

Chron is an essential digital-first local news source serving more than 6 million unique readers a month in Houston and the surrounding region, including Galveston and the Gulf Coast. Once the digital home for the Houston Chronicle, Chron became its own distinctive site and newsroom in 2012, when HoustonChronicle.com launched. Focusing on stories that capture local culture and spark conversation, Chron covers trending sports, food and entertainment, travel, local TV personalities, real estate, space and more. Chron.com has become the go-to destination for metro and regional readers who are curious about what's new in Houston and what's affecting culture and life in the Bayou City.

About Hearst Newspapers:

With 2,500 employees across the nation, HNP encompasses a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools, evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger - your headline awaits.

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.

#LI-KR1 #LI-Hybrid

Audience Editor, Chron

HNP Houston Chronicle

Houston, TX

About the Company

HNP Houston Chronicle

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