Audience Development Manager

A media organization in New York City is seeking an Audience Development Manager to help grow and retain a paid subscriber base across its digital brands. This hybrid role will support direct-to-consumer strategy, marketing execution, and cross-functional collaboration to drive audience growth and engagement.

About the Opportunity:

• Setting: Hybrid (4 days per week onsite)

Responsibilities:

• Develop and execute strategies to drive subscriber acquisition and retention

• Track subscriber growth and attrition trends across the user lifecycle and apply actionable insights

• Build, send, and optimize email campaigns, including copywriting, creative coordination, QA, and A/B testing

• Support on-site capture efforts and build integrations and technical pathways

• Partner closely with editorial and product teams to align audience development efforts

• Report on strategy performance, campaign results, and key metrics to stakeholders and leadership

Qualifications:

• 3+ years of experience in Audience Development, Retention Marketing, or Direct-to-Consumer roles

• Experience working within Email Service platforms such as Sailthru, Campaign Monitor, or Mailchimp

• Knowledge of Content Strategy and Production best practices

• Ability to analyze data across multiple platforms and use findings to guide strategy and testing

• Strong communication and presentation skills

• Collaborative mindset with experience working across cross-functional teams

Desired Skills:

• Experience in a Publisher or Lifestyle Product environment

• Design proficiency and familiarity with HTML, CSS, and Code implementation

• Experience with Data Analytics tools such as Adobe Analytics or DOMO