The Association Success Manager (ASM) serves as the strategic lead and relationship manager for a portfolio of professional and trade association partners, with a focus on their careers and job board business. This role is accountable for driving revenue growth, optimizing product performance, and ensuring client satisfaction through the delivery of career center, job board, and recruitment advertising solutions. The ASM partners closely with the careers sales teams and cross-functional teams to align Naylor’s career solutions with each association’s workforce development goals. The ideal candidate brings strategic thinking, strong relationship management skills, and a deep understanding of both Association strategies and B2B recruitment marketing.
Key Responsibilities:
Client & Program Strategy
- Serve as the lead strategist and advocate for assigned association career center programs, ensuring alignment with partner workforce and revenue objectives.
- Collaborate with the sales team to develop and execute career services strategies that support talent acquisition, member engagement, and financial performance.
- Build annual business plans with defined KPIs, revenue targets, and retention goals—leveraging market data, hiring trends, and association goals to guide execution.
- Deliver quarterly and annual business reviews with performance analysis, industry benchmarks, and strategic recommendations for future growth.
Revenue & Performance Management
- Own revenue performance for career center and recruitment advertising programs across the assigned portfolio.
- Partner with sales and marketing teams to drive job posting sales, employer branding packages, and lead generation offerings.
- Monitor pacing, product adoption, and budget alignment to maximize performance and meet revenue targets.
- Provide recruitment market insight to guide employer acquisition strategies and ensure product positioning resonates with hiring audiences.
- Analyze client and job seeker data to identify trends, enhance platform engagement, and inform strategic optimizations.
- Introduce and promote new Naylor career solutions—including technology upgrades, analytics tools, and employer products—to expand value and increase advertiser spend.
- Drive cross-sell initiatives by aligning employer needs with complementary digital advertising, content marketing, and event sponsorship opportunities.
Client Experience & Relationship Management
- Act as the primary relationship manager for assigned associations, serving as a strategic advisor and trusted partner on all career-related initiatives.
- Facilitate regular check-ins, performance reviews, and strategic planning sessions with association stakeholders.
- Collaborate with internal teams to ensure a seamless delivery experience across sales, product, marketing, and customer support.
- Capture and relay client feedback to inform product development and service improvements.
Internal Collaboration & Cross-Functional Alignment
- Work cross-functionally with Sales, Product, Marketing, Customer Success, and Revenue Operations to execute client programs successfully.
- Equip sales teams with the necessary insight into each association’s goals, challenges, and value proposition to drive performance.
- Help prioritize and coordinate cross-departmental efforts to resolve issues, streamline operations, and improve the overall client experience.
Thought Leadership & Industry Expertise
- Stay current on employment trends, association workforce needs, job board technologies, and recruitment marketing strategies.
- Share insights and best practices with internal and external stakeholders to elevate Naylor’s role as a career services leader.
- Represent Naylor and its association partners at industry events, client meetings, and strategic workshops.
Qualifications:
- Bachelor’s degree in Business, Marketing, Human Resources, Communications, or a related field preferred.
- 7+ years of experience in B2B client management, recruitment advertising, career center solutions, or talent acquisition strategy preferred.
- Proven success in managing and growing revenue-generating programs, particularly job boards or career services.
- Strong knowledge of the recruitment technology landscape and employer marketing practices.
- Excellent written, verbal, and presentation communication skills.
- High proficiency in Microsoft Office and Salesforce.
- Ability to manage multiple clients and collaborate effectively with cross-functional teams.
- Willingness to travel up to 30–50% depending on assigned portfolio.
Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.