Project Manager-Commercial Construction Ethan Conrad Properties Inc
Sacramento, CA7 days ago
- $100,000–$115,000
- Full-time
Highlights
Associate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience.
Numbers & Facts
| Location | Folsom, California |
| Industry | All |
| Company Size | 10,000 employees or more |
| Website | http://www.gap.com |
Description
About the Role
Associate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.What You'll Do
Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goals
Ownership of collaborative planning with day to day execution of Email and SMS campaigns, including QA
Support channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)
Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.
Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.
Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholders
Interested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiency
Leverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.
Collaborate with Data Science team to enhance data collection and analytic capabilities
Who You Are
Highly analytical mindset with the ability to think creatively and problem solve
Strong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platforms
Experience with A/B testing, marketing attribution models, performance measurement frameworks
Excellent communication skills, with the ability to present finding in both technical and nontechnical stakeholders
Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.
Curiosity about customer behavior and translating to actionable opportunities
Experience working in a fast-paced, results driven environment with multiple priorities
Strong business acumen and strategic thinking to drive growth initiatives in Email and SMS programs
About Company
Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.