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Associate Manager, Digital Activation Strategy

Yum

Irvine, CA

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JOB DETAILS
SKILLS
A/B Testing, Acquisition Strategy, Amplitude, Analysis Skills, Artificial Intelligence (AI), Campaigns, Car Wash, Childcare, Cloud Computing, Content Development, Creative Brief, Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer/Client Research, Customer/Consumer Behavior, Diversity, Dry Cleaning, Email Campaign, Fast Food, Fitness, Global Branding, Google Analytics, Laundry, LifeTime Value (LTV), Marketing, Merchandising, Middleware, Mobile Applications, Onboarding, Organizational Skills, Prescription Drugs, Preventive Medicine, Process Improvement, Quality Assurance, Quality System Requirements (QSR), Restaurant, Sales, Salesforce.com, Short Messaging Service (SMS), Tableau, Training/Teaching, Use Cases
LOCATION
Irvine, CA
POSTED
Today
Job Description

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

The Associate Manager, Digital (Activation) leads the execution of multichannel campaigns in email, push, mobile app, and SMS. This position will take ownership of campaign development and optimization, with a focus on acquisition, activation, deepening engagement, and lifetime value. The Associate Manager, Activation plays a critical role in shaping the customer journey by leveraging innovative tools across channels.

The Day-to-Day:
  • Actively own the continued development and optimization of the Activation focused AI use case(s) through new content creation, QA and refinement.
  • Innovate with the CRM toolkit to drive customers' omnichannel (in-app, kiosk, DMB, etc) onboarding journey and incentivize opportunities for Non-Loyalty acquisition, Loyalty activation, and acceleration.
  • Assist in the development and implementation of gamification capabilities to drive engagement and CAV.
  • Contribute to the evolving merchandising strategies on the app to drive transactions.
  • Drive the development and execution of the CRM calendar for New and Non-Loyalty Users by collaborating with cross-functional teams to integrate digital and national initiatives, while leading creative brief strategy to ensure clear, aligned marketing direction for CRM assets.
  • Collaborate with Middleware, MarTech, and Analytics teams to enhance CRM campaigns by identifying opportunities for greater personalization through customer behavior insights and measuring campaign impact on activation and acquisition to drive strategic improvements.
Is This You?
  • Bachelor's degree in marketing or related field
  • 5+ years of relevant CRM experience
  • Experience with maintaining automated workflows, complex segmentation, A/B or multivariant testing, and AI/ML models
  • Comfortable working with an enterprise level Email Service Provider (ESP), preferably Braze or Salesforce Marketing Cloud (SFMC)
  • Familiarity with reporting platforms such as Google Analytics, Tableau & Amplitude
  • Strong executional, organizational and analytical skills, with the ability to interpret data to form recommendations
  • Experience working with creative agencies
  • An aptitude to learn new tools and technology
Work-Hard, Play-Hard:
  • Hybrid work schedule and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash,
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Tuition reimbursement and education benefits
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and... honestly, too many good benefits to name


Salary Range: $109,400 to $128,600 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell's Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

About the Company

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