Associate Executive Director - Campo Family YMCA

The Associate Executive Director of Membership & Wellness serves as a key member of the center leadership team and is responsible for driving membership growth, personal training revenue, wellness engagement, group exercise operations, and the overall member experience. This position provides strategic leadership to the Membership, Wellness, and Group Exercise teams while creating systems that support member acquisition, onboarding, retention, and cross-program engagement.

This role partners closely with the Executive Director and center leadership team to achieve financial, operational, and service delivery goals. The AED leads a high-performing sales and service culture focused on relationship building, revenue growth, staff development, and creating an exceptional experience for members, guests, and program participants. The position also provides oversight of group exercise programming, instructor development, class participation, and wellness offerings to support high-quality experiences, engagement, and retention.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Strategic Leadership & Center Growth

• Serves as a strategic partner to the Executive Director in achieving center membership, wellness, financial, and operational goals.
• Leads the development and execution of membership and wellness growth strategies aligned with the center's annual operating plan.
• Uses key performance metrics to guide center growth strategies and support data-informed decision making.
• Partners with all program departments to increase cross-selling opportunities and connect members to YMCA programs and services.
• Supports overall center operations as a senior leader, including Manager on Duty responsibilities and leadership presence during peak operating times.

Program Quality, Wellness & Revenue Growth

• Leads strategic plan initiatives, best practices, and the continued elevation of wellness and healthy living programming.
• Provides leadership and oversight for personal training, small group training, group exercise, healthy living programs, youth conditioning programs, and wellness floor operations.
• Owns wellness revenue growth strategies including personal training, small group training, and related wellness offerings.
• Develops systems to increase wellness consultations, PT package sales, renewals, member conversions, and member engagement.
• Establishes clear performance expectations, accountability measures, and coaching strategies for wellness staff related to sales, service, and member experience.
• Monitors wellness participation, PT sales, trainer productivity, package utilization, and member outcomes to drive continuous improvement.
• Develops and implements association survey and measurement strategies, including Seer Base Metrics and NPS action plans, to improve member satisfaction and retention.

Membership Enrollment

• Owns the center's membership sales strategy, including lead generation, prospect follow-up, tours, conversion, and new member acquisition.
• Meets or exceeds budgeted membership revenue, unit growth, and membership mix goals.
• Develops clear sales goals, accountability systems, and follow-up expectations for membership staff.
• Collaborates with association marketing teams, center leadership, program teams, and community partners to execute enrollment and marketing plans that increase membership awareness and generate qualified leads.
• Leverages marketing resources and drives consistent community, web, and social media communications and engagement to support membership growth.
• Tracks and analyzes sales performance, conversion rates, lead sources, and membership trends to adjust strategies in real time.

Member Experience, Engagement and Retention

• Leads strategies that strengthen member connection, engagement, and long-term retention while ensuring the member experience is consistent and aligned with YMCA goals.
• Oversees the full member journey from prospect experience and onboarding through engagement, retention, and long-term relationship development.
• Uses NPS data, member feedback, participation trends, and other performance metrics to improve service delivery, member satisfaction, and retention outcomes.
• Collaborates with center leadership, wellness, membership, and program teams to create intentional onboarding, cross-program connection, and re-engagement strategies..

Membership & Wellness Operations

• Provides strategic oversight for Welcome Center and Wellness operations to ensure consistent service delivery and operational excellence.
• Ensures Welcome Center, Wellness Center, and related systems align with association standards, member experience expectations, and center performance goals.
• Analyzes membership, enrollment, participation, and revenue data to monitor trends and identify operational improvements.

Team Leadership

• Hires, develops, motivates, and retains high-performing membership and wellness teams committed to the YMCA's mission, member experience, sales goals, and service excellence.
• Advocates for association-wide practices and is a source for innovative ways to grow the member experience, membership base, and wellness engagement.
• Provides collaborative leadership and guidance to peers through association-wide membership and wellness meetings, direct one-on-one best practice sharing with peers both in and outside the center.
• Develops and monitors staff member development plans and training opportunities that promote career growth within the Y.

Safety and Risk Management

• Adhere to all Federal, State, and local safety regulations, as well as all YMCA policies and procedures related to the safety, health, and welfare of members, participants, guests, and staff.
• Ensure that all Tampa YMCA standards, leading practices, and policies are implemented and consistently followed, including those related to emergency procedures, child abuse prevention, and appropriate supervision.
• Adhere to policies and procedures related to managing high-risk activities and supervising participants and boundaries with participants when applicable.
• Ensure implementation of and follows all training requirements including risk management and child abuse prevention training in addition to ensuring proper reporting of all incidents/accidents according to risk management procedures.
• Maintain a safe and healthy environment at all times, including performing daily safety checks of program areas, equipment, and supplies.
• Maintain proper records, including certifications, meetings and trainings.
• Maintain an emphasis on safety in all areas of responsibility as they relate to members and staff.
• Adhere to risk management training requirements including child abuse prevention.
• Front desk personnel-ensure member or association guest are properly signed in and signed out, ensures only authorized adults are allowed in the facility, etc.
• Contribute to creating and maintaining a safe, positive, and respectful environment for members, guests, and staff.
• Promptly report any suspicious or inappropriate behavior, as well as policy violations, following established association procedures.

Education/ Experience Required:

• Bachelor's degree in business, marketing, communications, hospitality, health and wellness, or a related field preferred; or equivalent leadership experience.
• Minimum of three to five years of progressive leadership experience in membership sales, customer service, hospitality, wellness, fitness, or relationship-based sales environments.
• Proven ability to lead high-performing teams focused on membership growth, customer experience, retention, and revenue generation.
• Highly motivated with the consistent ability to meet/exceed goals.
• Must understand how to build relationships and have strong interpersonal skills.
• Have the ability to lead a strong staff team that is focused on creating a welcoming environment and providing a superior member experience for all members, at all times.
• Must have a proven track record and a passion for exercise, nutrition, healthy living and helping others live a healthier lifestyle. Additional skills in developing small groups, personal training, and group exercise are needed.
• Self-driven with the ability to set effective team and individual goals and take ownership for results.
• Demonstrated ability to multi-task and adapt to changing contexts and priorities.
• Strong analytical and critical-thinking skills with the ability to identify and leverage relevant data to use in planning and decision-making.
• Ability to understand, adapt to and interact with diverse people, teams, perspectives and cultures.
• Proficient in using email, Internet, and other PC-based applications (e.g. Microsoft Office, customer service/tracking applications) with the ability to learn and adapt to new technology.

Certifications/Trainings Required:

• Must obtain and maintain current certification in a Tampa YMCA approved program in personal training, group fitness instructor, and Healthy Lifestyle Principles.
• Must obtain within 30 days of employment and maintain current certifications in CPR, First Aid, AED and Oxygen Administration.
• Maintain position-specific required certifications as stated in the training matrix.

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job includes, but not limited to:

• Ability to plan, lead, and participate in classes and activities.
• Ability to verbally and physically communicate program content
• Ability to hear participant discussion and questions.
• Ability to perform all physical aspects of the position, including, but not limited to, leading class, walking, standing, bending, reaching, and lifting.
• Ability to lift equipment and perform all physical aspects of the position, including, but not limited to, leading class, walking, standing, bending, lifting, and reaching.
• Hear noises and distress signals in the program environment, including in the classroom and anywhere around the zone of responsibility.
• Must have flexibility and the ability to adapt to changing circumstances.
• Ability to lift and move a minimum of 50 pounds.
• Ability to stand for an extended period of time.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Ability to work in a variety of environments, specifically those subject to extreme humidity/dampness, heat and cold.
• The noise level in the work environment is usually moderate.
• This position requires reliable transportation and willing to travel, if needed.
• Availability to work flexible hours including evenings, weekends, and holidays as needed, and support class coverage
• Must be able to perform all duties and functions of those that are supervised
• Must wear appropriate fitness attire and footwear at all times; should not prohibit participants from seeing proper form, alignment and movement of the body. However, clothing should not be revealing in an inappropriate and/or unprofessional manner.

Please Note - To assist us in understanding the full scope of your qualifications and experience for this position, we require that all applications submitted include a cover letter to be considered.

Click HERE to review guidelines and best practices for submitting an application

Full Time Benefits Summary:

• 20 days of Paid Time Off, increasing with service
• 7 paid holidays
• Employer-supported health, vision, dental insurance
• Tampa YMCA family membership
• $2,000 employer-provided assistance for qualified dependent care programs (before/after school care and camp)
• 20% off program fees (swim lessons, youth sports, summer camp and more)
• 30% off personal training
• Start at 403 (b) smart savings account through YMCA Benefits on day one of employment (optional)
• Employee Assistance Program (EAP) through BayCare Behavioral Services (phone and online)
• Professional development opportunities through Y-USA trainings
• Retirement plan eligibility: After completing 1000 hours of service over two, twelve-month periods and at least 21 years of age, part-time and full-time associates are eligible for the Tampa YMCA to contribute 12% of your earnings to a 401(a) account. Once enrolled, the associate is immediately vested.

Association Summary:

The Tampa Metropolitan Area YMCA is a top-rated '4-star' Charity Navigator and Guidestar 'Gold' rated non-profit charitable organization for youth development, healthy living and social responsibility. Join a cause-driven association focused on empowering every individual in our community to reach their healthiest and most fulfilled life. Learn more about the Tampa YMCA at www.tampaymca.org.

• 14 Family Center Ys, 65-acre outdoor adventure camp, Community Learning Center, two program centers, 27 afterschool sites, 18 Early Head Start sites
• Largest youth development and health & wellness provider in the region
• 300,000+ community members served
• 1,600+ staff members
• 1000+ volunteers
• $50MM in revenue
• An independent 501(c) 3, locally-governed and managed

Located in sunny Florida, the Tampa Metropolitan Area YMCA offers an ideal location with beautiful weather affording a desirable setting for an active outdoor lifestyle year-round, is close to many beaches and theme parks and Florida is one of very few states that has no state income tax.

The Tampa Y is an equal opportunity employer and a drug-free workplace.