Associate Director Strategy - Brand (Health)

Associate Director Strategy - Brand Health | Careers | VML

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VML Home Careers Associate Director Strategy - Brand Health

All Careers Associate Director Strategy - Brand Health Brand VML Health Department Strategy Expertise Health Location New York, NY United States Requisition ID 12473

About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency, listed on the NYSE WPP. For more information, please visit www.vml.com and follow along on Instagram, LinkedIn, and X.

About VML Health VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency as a core group of health specialists, a vertical that has the benefit of autonomy in management but with support of non-health expertise.

At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of healthcare professionals and patients needs, behaviors, and lived experiences through what we call radical empathy.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We Are Looking For An Associate Director Brand Strategy to partner with a Group Director to lead research initiatives and manage multiple launch projects. This role demands a strategic thinker who can distill complex information into actionable insights, guide junior strategists, and collaborate effectively with creative teams.

Responsibilities:

• Define research objectives and select appropriate methodologies, ensuring clear summaries of insights and implications.
• Mentor junior strategists in analysis framework development and crafting insights and recommendations.
• Oversee the development of customer journeys, identifying marketing opportunities and addressing pain points.
• Develop insightful positioning statements based on brand understanding, audience analysis, and competitive differentiation.
• Collaborate with Medical to ensure accurate reflection of benefits and RTs.
• Guide junior strategists in brief development and outline requirements for background documents.
• Review and approve minor assets, provide feedback in creative reviews, and ensure alignment with the brief.
• Develop workshop proposals, manage logistics, and create materials.
• Collaborate with senior strategists on research needs, customer insights, and pitch deck development.

Who You Are A critical and analytical thinker, innovator, and visionary who inspires creativity. Adept at building strong client relationships based on business immersion. Highly collaborative and effective across internal and external stakeholders. Excellent written and verbal communicator.

Requirements:

• 3-5 years of experience in market research and strategic planning with a focus on the healthcare industry.
• Demonstrated experience in leading research initiatives and managing multiple projects simultaneously.
• Strong analytical and problem-solving skills with the ability to synthesize complex information and develop actionable insights.
• Proven ability to mentor and guide junior strategists, providing constructive feedback and support for professional growth.
• Excellent communication and presentation skills with the ability to effectively convey strategic recommendations to clients and internal teams.
• A deep understanding of customer journey mapping and its application in developing effective marketing strategies.
• Experience in developing insightful positioning statements and creative briefs.
• A collaborative and team-oriented approach to work with the ability to work effectively with cross-functional teams, including creative and medical.

What We Offer Passionate, driven people We champion a culture of people who do extraordinary work. Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace, as we simultaneously strive to empower creative bravery. Competitive benefits What we offer full-time hires ranges from the full spectrum of group health coverage options, medical, dental, vision, to a generous 401k match, 100% dollar-for-dollar match up to 5 of salary contribution, and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth-minded opportunities We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML Health Careers The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$75,000 - $180,000 USD

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach with teams in the office, an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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