Auburn University, Alabama
Fuel the growth of Auburn Athletics through strategic, high-value premium partnerships!
The Associate Director of Premium Sales is responsible for driving significant revenue growth through the strategic sale of premium seating and hospitality offerings for Auburn Athletics. This position will proactively identify, cultivate, and solicit high-value prospects while delivering a best-in-class experience throughout the sales process. This role will serve as a key contributor to premium revenue strategy and collaborate across Athletics Development, Ticket Operations, and external partners to support the long-term financial success of Auburn Athletics.
This role is a limited‑term, three‑year assignment with an anticipated end date of August 2029. Continuation beyond that date will depend on funding availability and project needs.
Responsibilities:
- Generates premium seating revenue through proactive prospecting, relationship building, and strategic outbound sales efforts.
- Oversees the full sales lifecycle from lead generation through contract execution, including presentations, venue tours, and personalized proposals.
- Develops and maintains a robust pipeline of qualified prospects while consistently meeting or exceeding established revenue goals.
- Cultivates relationships with high-capacity donors, alumni, corporate partners, and community leaders.
- Partners with Athletics Development to identify opportunities for philanthropic engagement and long-term donor growth.
- Collaborates with internal stakeholders to inform pricing strategies, inventory utilization, and product positioning.
- Maintains detailed and accurate records of prospect activity and sales performance within the department’s CRM system.
- Provides a high-touch service model to premium clients to support onboarding, engagement, and retention.
- Assists with premium hospitality and game day engagement efforts to strengthen client relationships.
- Represents Tigers Unlimited and Auburn Athletics at cultivation events, networking functions, and select athletics events.
- Stays informed on industry trends and marketplace dynamics to enhance sales strategy and competitiveness.
Qualifications:
- Bachelor's degree
- 3 years of experience in premium sales, ticket sales, fundraising in collegiate athletics, professional sports, or a related revenue-generating environment.
Minimum Knowledge, Skills, and Abilities:
- Knowledge of sales principles and techniques with the ability to develop and execute strategic outbound sales campaigns to drive premium seating revenue.
- Strong relationship-building and interpersonal skills to engage effectively with high-capacity donors, alumni, corporate partners, and community leaders.
- Proficiency in CRM systems and data management for tracking prospect activity, maintaining accurate records, and generating performance reports.
- Excellent communication and presentation skills to deliver compelling proposals, conduct venue tours, and represent the organization at events.
- Ability to analyze market trends and pricing strategies to inform product positioning and maintain competitiveness in the premium seating marketplace.
Why Work at Auburn:
- Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
- Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
- We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
- Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
- A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
- Ready to lead and shape the future of higher education? Apply today! War Eagle!
Equal Opportunity Compliance Statement:
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.A
Auburn University
Welcome to Auburn University, a
comprehensive land, space and sea grant research institution blending arts and applied sciences. The University
continuously changes to accommodate today's needs, while still respecting the traditions and spirit of Auburn. As we grow and change, Auburn will always continue its tradition of excellence.
The main campus had an enrollment during fall of 2007 of 24,137. Auburn University offers degrees in 13 schools and colleges at the undergraduate,
graduate and professional levels.
Auburn University is known not only for its academic excellence, but for its impact on Alabama as well. A recent study
determined AU had nearly $ 4 billion
economic impact on the state of Alabama, including a $ 1.5 billion impact on the economy and a $ 2.4 billion impact in "human capital." AU's Technical Assistance Center, a collaborative Engineering / Business outreach unit, performs hundreds of projects annually for state industry, generating millions of dollars in increased efficiencies and saving or creating hundreds of jobs statewide.
Auburn University has developed into one of the largest universities in the South, remaining in the educational forefront with its traditional blend of arts and applied science, and changing with the needs of today while living with a respect for the traditions and spirit that are Auburn.