Associate Director of Sales

We are pleased to announce a wonderful opportunity for an Associate Director of Sales.

Position Summary

The Associate Director of Sales (ADOS) serves as a key driver of revenue generation and business development for the property,supporting the Director of Sales in executing the overall sales strategy. This role is responsible for leading a team of sales professionals, managing key accounts, and actively prospecting new business across all market segments - including corporate, group, leisure, and extended-stay. The ADOS partners closely with Revenue Management, Marketing, and Operations to ensure a seamless guest experience that maximizes occupancy, ADR, and total hotel revenue.

What will you be doing most days?

Sales Leadership & Strategy

• Assist the Director of Sales in developing and executing the annual Sales & Marketing Plan to achieve revenue targets.
• Lead and mentor a team of Sales Managers and Coordinators, providing coaching, direction, and performance accountability.
• Monitor and analyze market trends, competitive set data, and pace reports to proactively adjust strategies.
• Represent the hotel at industry trade shows, client events, and networking functions as needed.
• Collaborate with the Revenue Management team to optimize pricing, inventory, and channel strategy.

• Maintain and grow a personal portfolio of key accounts across corporate, group, and SMERF segments.
• Conduct outside sales calls, site inspections, and client entertainment to build and strengthen relationships.
• Prospect, solicit, and convert new business to meet or exceed individual and team revenue goals.
• Negotiate contracts, rates, and terms within approved guidelines to secure profitable business.
• Utilize the property's CRM system to track activities, opportunities, and account production accurately.

• Solicit, book, and manage group room blocks and meeting/event inquiries from initial contact through contract execution.
• Coordinate with Catering, Banquets, and Conference Services to ensure group requirements are communicated and delivered.
• Prepare and present competitive proposals and presentations tailored to client needs.
• Manage group block attrition, cutoff dates, and pickup to minimize revenue risk.

• Prepare weekly, monthly, and quarterly sales reports, forecasts, and action plans for review with leadership.
• Actively participate in Revenue Management, Sales Strategy, and Morning Briefing meetings.
• Maintain up-to-date records of all accounts, contacts, activities, and opportunities in the CRM system.
• Assist in managing departmental budget, including T&E expenditures.
• Perform other duties as assigned by the Director of Sales or General Manager.

• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field preferred; equivalent experience considered.
• Minimum of 3-5 years of progressive hotel sales experience, with at least 1 year in a leadership or senior sales role.
• Proven track record of meeting or exceeding individual and team sales goals.
• Experience with full-service, select-service, or extended-stay hotel environments preferred.
• Familiarity with hotel brand standards and loyalty programs a plus.

• Strong written and verbal communication skills; confident and persuasive presenter.
• Demonstrated ability to lead, motivate, and develop a sales team.
• Analytical mindset with the ability to interpret market data and translate it into actionable strategy.
• Proficiency in hotel systems (e.g., Opera, Delphi/FDC, Salesforce, or equivalent CRM).
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• High level of professionalism, integrity, and commitment to exceptional client service.

• Ability to work a flexible schedule, including evenings, weekends, and holidays as business needs dictate.
• Prolonged periods of sitting at a desk and working on a computer; frequent standing and walking during site inspections and events.
• Ability to lift and/or move up to 25 lbs. occasionally.
• Must hold a valid driver's license