Alliance/Partner Management, Animal Care, Animal Husbandry, Animal Nutrition, Background Investigation, Biofuels, Biotech and Pharmaceutical, Business Administration, Business Case, Business Growth, Business Plan, Business Processes, Business Skills, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Coaching, Competitive Analysis/Strategy, Customer Relations, Customer/Client Research, Develop and Maintain Customers, Establish Priorities, Human Health, Industry/Trade Analysis, International Marketing, Investment Strategy, Leadership, Manufacturing, Market Analysis, Market Development, Market Entry Strategy, Market Segmentation, Market Tracking, Marketing, Marketing Communications Plan, Marketing Strategy, Natural Resources, Nutrition, Partner Sales, Performance Analysis, Product Management, Product Marketing, Product Positioning, Product Pricing, Product/Service Launch, Regulations, Research & Development (R&D), Resource Management, Revenue Growth, Sales Qualification, Storytelling, Strategic Accounts, Strategic Planning, Supply Chain, Team Lead/Manager, Textile Industry, Urban Planning, Vaccination
The Associate Director of North America Marketing is a strategic B2B marketing leader responsible for defining and leading the strategic growth agenda for Kemin’s Pet Food & Rendering portfolio in the region. Serving as the senior marketing leader for North America, this role is accountable for shaping portfolio strategy, innovation priorities, market development plans, and marketing communications initiatives aligned with business objectives.
The ideal candidate combines strategic vision, strong business acumen, customer-centric thinking, and the ability to translate market insights into growth opportunities.
This position is required to be onsite at our WW Headquarters in Des Moines and will report to the North America General Manager for Pet Food & Rendering.
Join the Kemin Team and Transform Lives!
We are a privately held, family-owned-and-operated global biotechnology company driven by curiosity and committed to transforming the quality of life for people, pets, and the planet.
We create solutions that strengthen health and wellbeing, provide nutrition and immune support for pets and production animals, safeguard the planet’s natural resources, and protect the global food supply chain for generations to come.
We supply over 500 specialty ingredients for various industries, including human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textiles, biofuels, and animal vaccines.
We employ 3,500 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.
As a valued member of our team, you'll enjoy a comprehensive benefits package designed to support your financial, physical, and professional well-being:
- Competitive Financial Package: Enjoy a rewarding salary, uncapped bonus opportunities, a 401k match program, and generous paid vacation and holidays.
- Health and Wellness Support: Stay fit and healthy with our fitness reimbursement for the whole family, access to an on-site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
- Career Development and Advancement: Unlock your potential with opportunities for growth and development throughout your entire career.
- Continued Learning Opportunities: Grow your skills with our in-house learning platforms, offering thousands of training resources both live and online, and take advantage of tuition reimbursement for external post-secondary pursuits.
- Service Opportunities: Make a positive impact with paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.
Responsibilities:
Regional Marketing Strategy & Business Leadership
- Lead the development and execution of the North America growth strategy for Kemin's Pet Food & Rendering portfolio
- Identify and evaluate new market opportunities, customer segments, strategic partnerships, and expansion pathways that support long-term business growth
- Champion an outside-in, customer-focused marketing approach by leveraging voice-of-customer insights, market intelligence, industry trends, and competitive analysis
- Translate market, customer, regulatory, and industry insights into strategic business recommendations and growth initiatives
- Influence regional business planning, revenue growth strategies, portfolio investments, and resource allocation decisions
- Partner with commercial and technical teams to accelerate growth, improve customer value creation, and strengthen competitive positioning
Innovation Strategy & Portfolio Leadership
- Lead the North America innovation portfolio strategy, ensuring alignment between customer needs, market opportunities, and business growth priorities
- Influence innovation investment decisions through market sizing, opportunity assessment, customer insights, and competitive intelligence
- Represent North America in global portfolio governance, stage-gate reviews, and innovation pipeline discussions
- Evaluate portfolio performance and recommend strategic actions including investment, expansion, repositioning, or portfolio rationalization
- Partner with Global Marketing, R&D, and Commercial teams to shape commercialization strategies and accelerate market adoption
- Ensure Product Marketing Managers develop compelling, customer-focused value propositions and business cases for innovation initiatives
- Champion commercialization excellence across the innovation lifecycle from concept through launch and adoption
Go-to-Market & Value Proposition Oversight
- Provide strategic leadership for market segmentation, targeting, positioning, value proposition development, and communications
- Drive strategic pricing, value creation, differentiation, and messaging discussions in partnership with commercial leadership
- Ensure consistency and effectiveness of customer-facing narratives across products, services, and market segments
- Oversee regional launch planning, go-to-market strategies, and activation efforts to support commercial success
- Partner with sales leadership to strengthen strategic account planning and market development initiatives
- Monitor market performance and business results, ensuring marketing investments deliver measurable impact against growth objectives
Marketing Team Leadership & Capability Building
- Lead, coach, and develop a high-performing regional marketing organization
- Establish clear priorities, performance expectations, and development plans aligned with business objectives
- Elevate strategic thinking, customer-centricity, and storytelling capabilities across the team
- Ensure effective prioritization across portfolios, balancing near-term business needs with long-term strategic objectives
Regional Leadership Team Engagement
- Act as a trusted, active member of the North America Leadership Team
- Provide a strong customer, market, and competitive perspective in leadership discussions and business planning processes
- Engage in healthy debate, align on decisions, and champion agreed priorities across the organization
- Bring energy, urgency, and a positive leadership presence to the team
Qualifications:
- Education and Experience:
- Bachelors degree in Business, Animal Science, Nutrition, Marketing, or a related field with a minimum of 10+ years of experience in product management, marketing, or commercial leadership, strategic planning, or related business roles within pet nutrition, animal health, or B2B ingredients.
- MBA preferred
- Strong understanding of pet food ingredients and rendering industries.
- Experience leading portfolio strategy, innovation commercialization, and market development initiatives
- Strong understanding of market analysis, customer segmentation, value proposition development, and strategic planning
- Demonstrated ability to influence senior leaders and build alignment across diverse stakeholder groups
We are an equal opportunity employer. We consider all qualified applicants without regard to race, color, creed/religion, national origin, ancestry, citizenship or immigration status (where applicable), sex, sexual orientation, gender identity or expression, pregnancy/childbirth/breastfeeding or related conditions, age (40+), disability (including the use of a service animal), genetic information, marital status, familial or caregiver status, military or veteran status, status as a victim of domestic violence, reproductive health decision‑making, and any other status protected by applicable federal, state, or local law. We also prohibit retaliation for raising concerns or participating in an EEO process. Applicants who need a reasonable accommodation to apply or interview can email TalentAcquisition.US@Kemin.com
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A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position.
Kemin is a drug-free and tobacco-free campus.
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